Salesforce Alliances Lead

Salesforce Alliances Lead1 ### ****Pipeline & Demand Generation**** ****Partner-Driven Pipeline** Design and execute joint demand generation programs with Salesforce and ISV partners, driving inbound and outbound pipeline aligned to business targets.** ****Field & ABM Alignment** Collaborate with Salesforce AEs, Partner Managers, and US regional teams to co-create ABM campaigns, events, and account-focused programs.** ****Net New & Expansion Support** Partner with Sales and Delivery to drive new logo acquisition and growth within existing accounts.** ### ****Alliance & Ecosystem Marketing**** ****Ecosystem Positioning** Build Jade’s brand within the Salesforce ecosystem through AppExchange presence, co-branded content, and thought leadership.** ****Events & Programs** Lead Salesforce-aligned events (e.g., Dreamforce, webinars, roundtables) with clear pipeline and ROI ownership.** ****ISV GTM Programs** Develop joint GTM campaigns with ISV partners focused on industry solutions and demand generation.** ### ****Strategic Execution**** ****Channel Orchestration** Align Salesforce field teams, ISVs, and internal stakeholders with clear campaign ownership, lead flow, and attribution.** ****Whitespace & Regional Focus** Identify opportunities across industries, geographies, and Salesforce clouds; execute targeted campaigns in priority US regions.** ****Scalable Playbooks** Codify and replicate successful partner campaigns and co-sell motions.** ### ****Revenue Influence**** ****Pipeline Accountability** Own partner-influenced pipeline and marketing contribution to revenue, maintaining strong coverage through continuous campaigns.** ****Joint Planning** Execute aligned marketing plans with Salesforce stakeholders, including target accounts and pipeline goals.** ****Pipeline Acceleration** Leverage partners, events, and campaigns to address pipeline gaps and maintain momentum.** ### ****Key Performance Indicators**** * **Partner-influenced pipeline (Salesforce + ISV ecosystem)** * **Marketing-sourced and influenced revenue** * **Campaign conversion (MQL → SQL → Pipeline)** * **Inbound and outbound partner-driven pipeline** * **Event ROI (including Dreamforce and field programs)** * **Ecosystem visibility (AppExchange, co-marketing)** * **Whitespace pipeline growth** ### ****Experience & Qualifications**** ****Experience**** * **10–15+ years in alliances, partner marketing, or ecosystem roles within an SI / IT services organization** * **5+ years managing Salesforce alliances for North America** * **Proven track record of driving partner-influenced pipeline and co-sell success** * **Experience with Salesforce field engagement, ISV partnerships, and joint GTM campaigns** * **Exposure to Salesforce ecosystem programs and events (e.g., Dreamforce)** * **Experience working in offshore/onshore models supporting US stakeholders** ****Qualifications**** * **Bachelor’s degree required; MBA preferred** * **Strong understanding of the Salesforce ecosystem and partner programs** * **Knowledge of marketing metrics and pipeline attribution** * **Ability to operate at both strategic and execution levels** * **Strong stakeholder management and cross-geo communication skills** * **Data-driven mindset with experience in CRM and marketing tools**