Senior Analyst- Brand Data Enablement

**Job Description Summary** We are seeking a Senior Analyst, CRM to support the integration and migration of CRM platforms, data, and field force operations as part of a large-scale acquisition and platform change programs. This role focuses on ensuring that CRM data, configurations, business logic, and field-facing functionality are assessed, mapped, and migrated into the target organization's / target platform’s CRM ecosystem with minimal disruption to field operations and customer engagement. The individual will act as a bridge between CRM product teams, data engineering, field operations, and business stakeholders from both entities — coordinating data integration requirements, managing enhancement and release readiness during transition, and ensuring data quality and adoption continuity throughout the migration lifecycle.   **Job Description** **Key Responsibilities:** **Location: Hyderabad # Hybrid** * **CRM discovery & documentation** of the current platform configuration (data model, automation, rules) and integration touchpoints * **Cross-platform mapping & gap analysis** between source and target CRM (field definitions, business logic), producing a field-level crosswalk * **Integration coordination** across upstream data teams (for example master data and segmentation) and downstream consumers (analytics, reporting, dashboards) * **Migration wave readiness & coordination**, including timelines, testing dependencies, stakeholder communication, and roadmap support * **Testing & quality assurance** across unit/integration/UAT with defined data-quality checkpoints * **Adoption & change support** post-migration, tracking usage, addressing adoption gaps, and reinforcing governance * **Continuous improvement** to strengthen data quality, streamline integrations, and improve field user experience **Essential Requirements:** * Education: Bachelor’s degree in a relevant discipline * Experience: 3–5+ years with field CRM platforms (Veeva, Salesforce Health Cloud, IQVIA OCE, etc.) * Strong understanding of pharma field operations (call planning, territory alignment, sample management, closed-loop marketing) * Practical knowledge of CRM data models and configuration (objects, relationships, workflows, validation rules) * Proven experience in CRM migration / platform transition / system consolidation (not just BAU administration) * Hands-on exposure to data mapping and field-level crosswalk creation * Experience coordinating end-to-end data integration flows (MDM, segmentation, analytics, reporting) * Exposure to testing and quality assurance in migration contexts (UAT, defect tracking, test plans) * Strong analytical mindset and ability to support data-driven decisions. Strong communication & stakeholder coordination skills . High attention to detail and documentation rigor. **Desirable Requirement:** * CRM platform certifications (e.g., Salesforce Admin, Veeva CRM certification, or equivalent). * Prior experience in **US or global field operations teams** within the pharma/life sciences industry. * Experience with **CRM-adjacent systems** such as alignment/roster tools, incentive compensation, content management (CLM/Approved Email), or sample accountability platforms. **Commitment to Diversity & Inclusion** We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve. **Accessibility and accommodation** Novartis is committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the recruitment process, or in order to perform the essential functions of a position, please send an e-mail to [email protected] and let us know the nature of your request and your contact information. Please include the job requisition number in your message.   **Skills Desired** Alteryx, Analytical Thinking, Brand Awareness, Business Networking, Curious Mindset, Digital Marketing, Marketing Campaigns, Marketing Communications (MarCom), Marketing Planning, Marketing Strategies, Media Campaigns, Process Documentation, Statistical Analysis