Senior Analyst Dtc Insights

Job Posting Title: Sr Analyst, DTC Insights Req ID: 10159460 Job Description: **Sr Analyst – DTC Insights** **Job Summary:** The DTC Insights team within Enterprise Research & Analytics, are currently seeking a Sr Analyst to support strategic growth, engagement and retention insights. Reporting to the Sr. Manager, you will work closely with teams across DTC – including Product & Tech, Marketing, Strategy, and Content – supporting quantitative and qualitative research initiatives. We’re looking for a dedicated team-player with an entrepreneurial spirit, who thrives upon the outstanding legacy of our company yet embraces non-traditional thinking, and who is passionate about contributing to The Walt Disney Company’s direct-to-consumer experience. **Responsibilities:** * Manage processes in the planning and executing qualitative and quantitative research studies and analyses (i.e. questionnaire development, programming, and testing surveys, analyzing results, and producing final reports), both as in-house DIY studies and with external research partners. * Support ongoing tracking initiatives among the DTC subscriber base, maintaining efficient processes, coordinating with external vendors, and leveraging data sets to uncover insights on a monthly basis. * In partnership with the Senior Manager, develop actionable insights and strategies to address key business objectives, by synthesizing relevant data sources (primary, secondary, or first-party) to tell a clear and holistic story. * Assist in acquiring and managing research tools as required to meet the needs of internal custom experience tracking * Respond to time sensitive data requests from internal clients * Support presentation of findings based on research conducted and contribute to related business discussions * Stay abreast of current trends and new techniques in the field of market research and the rapidly changing landscape across the entertainment industry * Build and maintain relationships within the team and research counterparts from other divisions of The Walt Disney Company as well as external vendors * This position will be in office 4 days per week and one day at home (Fridays).  In office will be both in Santa Monica and Burbank. **Basic Qualifications:** * Bachelor’s Degree in Business, Marketing, Psychology or related field or equivalent experience * 3+ years quantitative and qualitative market research experience - either supplier-side, client-side, or some combination thereof, including project management * Experience with managing all phases in successful execution of research projects, including managing timelines, questionnaire design, data collection and analysis, reporting and presentations.  Proven ability to manage multiple projects at a given time. * Strong data analysis skills, particularly with large quantitative or qualitative datasets, and enjoys problem solving * Experience with SPSS, Reporter, Q or Marketsight or other cross-tabbing tool * Experience with survey platforms such as Qualtrics, SurveyMonkey, etc. is a plus * Collaborative partner and teammate who can build good rapport, communicate effectively, and influence others when needed * Strong project and vendor management skills * Confident communicator with solid verbal and written communication skills, including the ability to summarize ideas through visual storytelling * Strong attention to detail without losing sight of broader objectives * Flexible, quick learner, problem solver, and a strong, pro-active work ethic * Able to work autonomously as well as part of a team * Intellectual curiosity and a passion for innovation **Preferred Qualifications:** * Experience working on entertainment or technology consumer research, with an emphasis on SVOD, TV, and/or In-Home content consumption * International Market Research experience * Proficiency with SQL, with the ability to extract and combine disparate data sources to develop a rich, complete picture for the business * Experience working with large datasets and big data technologies, preferably cloud-based, such as Snowflake, Databricks, or similar * Familiarity with R, Python, SAS, STATA or similar programming languages * Experience with non-primary data sources (secondary research, social media data, first-party behavioral data) * Experience integrating AI capabilities into research approach to improve efficiency or insight, or a demonstrated interest in doing so * Passionate consumer of content – movies, TV, SVOD * Familiarity with the brands and franchises of The Walt Disney Company The hiring range for this position in Burbank, CA and Santa Monica, CA is $93,200–$128,000 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered. Job Posting Segment: Content Planning & Partnerships Job Posting Primary Business: DTC Content & Partnerships Primary Job Posting Category: Consumer Insights & Analytics Employment Type: Full time Primary City, State, Region, Postal Code: Santa Monica, CA, USA Alternate City, State, Region, Postal Code: Date Posted: 2026-09-01