Senior Associate – Omnichannel Content Operations

**Career Category** ------------------- Marketing **Job Description** ------------------- **Senior Associate – Omnichannel Content Operations**  **Location – AIN, Hyderabad**  **Key Responsibilities:**  * Develop and produce digital content across formats such as social media assets, short-form video, graphics, web content, POC, EMR and multimedia materials  * Adapt content for different platforms and audiences, ensuring consistency in tone, style, and messaging  * Leverage AI tools (e.g., generative text, image, and video tools) to support ideation, asset creation, and content optimization  * Review and refine AI-assisted outputs to ensure quality, accuracy, and brand alignment  * Manage and organize digital assets, ensuring proper version control and accessibility  * Support content publishing workflows  * Stay current on digital content trends, emerging formats, and AI capabilities  **Preferred Qualifications:**  * Experience: 5-8 Years * Experience using AI tools for content creation (e.g., generative AI platforms, automation tools)  * Familiarity with content management systems (CMS) and digital asset management tools  * Experience with design and video editing tools    * Basic understanding of digital analytics and content performance metrics  * Experience working in fast-paced, cross-functional environments  * Good working knowledge of Adobe creative tools, including AI-enabled features for content adaptation.  * Familiarity with CMS, digital asset management and enterprise content workflow systems  * Bachelor's degree in design, Visual Communication, Marketing, Communications or a related field, or equivalent practical experience.   * Relevant certifications or diplomas in design or digital content tools are a plus  * Experience: 2–5 years of experience in graphic design, content production, digital asset adaptation or creative operations, preferably in pharmaceutical, healthcare, regulated or agency environments  .