Senior Brand Manager

**JOB DESCRIPTION:** -------------------- **Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.** **We are committed to bringing the benefits of our trusted medicines to more people in the world’s fastest-growing countries. Our broad portfolio of high-quality and differentiated branded generic medicines reaches across multiple therapeutic areas including gastroenterology, women's health, cardiometabolic, pain management/central nervous system, and respiratory.** **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: * Career development with an international company where you can grow the career you dream of. * A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. * A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. **The Opportunity** As the **Therapeutic Area Manager (Sr. Brand Manager)**, you will lead the process of establishing thorough brands/portfolio management by insight driven execution, evaluation, and creation of Brand Plans of responsible products/portfolio in order to contribute well to company profitable sales achievements while adhering to Abbott and industry code of conducts, ethics and code of marketing practice. **What You’ll Do** * Lead the development of the annual Brand Plan and detailed Plans of Action (POAs) for designated product(s). * Translate global strategy into local tactics, setting clear objectives, timelines, and KPIs. * Own the A&P budget, forecast accurately, allocate resources, and monitor spend to ensure on-budget delivery of business goals. * Build and maintain strong relationships with key customers, opinion leaders (KOLs), and payer stakeholders. * Proactively identify stakeholder needs and co-create value-add initiatives to drive product advocacy and preference. * Gather, analyze, and interpret market intelligence, including primary research, competitive activity, reimbursement trends, and policy shifts, to inform decision making. * Identify white-space opportunities, growth drivers, and potential threats, and translate insights into actionable recommendations. * Partner closely with Sales, Trade Relations, Key Account Management, Market Access, Medical Affairs, and Regulatory teams to align on pricing, channel, and tender strategies. * Drive end-to-end implementation of commercial initiatives, ensuring all stakeholders are informed and accountable. * Build robust financial models and patient funnels to support business cases and pricing decisions. * Monitor P&L impact, track performance against forecasts, and implement corrective actions to optimize margin and ROI. * Serve as the country’s brand lead, tailoring global strategies to local market dynamics and acting as the primary liaison with regional and global marketing teams. * Champion innovation projects and best-practice sharing, accelerating brand growth and differentiation in market. **Requirements** * ### University graduate; Medical, Pharmacy or Marketing Management. MBA is preferred. * At least 5-7 years’ experience in a Multinational Pharmaceutical Company in Marketing Department. Experience in other functions is preferred such as Sales Department. * Strong communication skills. * Fluent English (writing & speaking) and advanced computer skills. * Proven ability to own projects end-to-end and deliver results with minimal supervision, coordinating seamlessly with Sales, Medical Affairs, Market Access and other partners. * Demonstrated track record of at least one full new-product or new-indication launch (including planning, stakeholder engagement, A&P execution and post-launch tracking) to ensure readiness for complex roll-outs. **The base pay for this position is** N/A In specific locations, the pay range may vary from the range posted. **JOB FAMILY:** --------------- Product Management **DIVISION:** ------------- EPD Established Pharma **LOCATION:** ------------- Indonesia > Pondok Indah : Wisma Pondok Indah 2 **ADDITIONAL LOCATIONS:** ------------------------- **WORK SHIFT:** --------------- Standard **TRAVEL:** ----------- Not specified **MEDICAL SURVEILLANCE:** ------------------------- Not Applicable **SIGNIFICANT WORK ACTIVITIES:** -------------------------------- Not Applicable