Senior Business Analyst

**About the Role** We are seeking a highly motivated **Senior Business Analyst** to join our team. In this role, you will assess existing business product features and customer journeys while identifying opportunities for high-value creation with customer centricity at the core. You will collaborate closely with business stakeholders and technical teams within Agile squads to conceptualise, redesign, and deliver best-in-class customer journeys and product experiences. You will also play a key role in analysing business requirements, identifying operational improvements, and driving innovations that enhance user acquisition, engagement, revenue streams, and Net Promoter Score (NPS). **What you will be doing** * Assess existing business product features and customer journeys to identify opportunities for improvement and value creation * Work within Agile squads alongside business and technical teams to conceptualise and redesign best-in-class customer journeys * Conduct requirements gathering through workshops, surveys, questionnaires, discussions, and role shadowing * Identify pain points, process gaps, and opportunities to reengineer workflows for greater efficiency and value * Perform value chain analysis and assess operational processes to drive optimisation and cost benefits * Analyse and prioritise business requirements while researching market drivers, trends, and competitor practices locally and globally * Develop and deliver clear, data-driven presentations and pitches to support proposed business solutions * Collaborate closely with business stakeholders, technical teams, and senior management to ensure alignment with business goals * Support the Business squad in proposing To-Be processes and obtain approvals from Compliance, Audit, Risk, and Legal governance teams * Champion end-to-end customer journeys that emphasise customer centricity and exceptional customer experience * Contribute to Agile delivery by writing user stories, defining acceptance criteria, and participating in usability testing * Utilise Agile tools such as Jira, Figma, and Confluence to support delivery and collaboration * Lead change management efforts including training, knowledge transfer, FAQs, and operational documentation * Communicate complex ideas clearly through storytelling, presentations, and stakeholder engagement **What we're looking for** * Proven experience in Business Analysis, preferably within banking, financial services, or digital transformation environments * Strong understanding of customer journey mapping, process optimisation, and value creation * Experience working in Agile environments with knowledge of Scrum methodologies * Hands-on experience with tools such as Jira, Figma, and Confluence * Strong analytical and research skills with the ability to translate insights into actionable business solutions * Excellent stakeholder management skills and ability to work with cross-functional teams * Strong communication skills (verbal and written) with the ability to present complex concepts clearly * A proactive mindset with the confidence to challenge legacy processes and propose innovative solutions * A digitally curious mindset and keen interest in leveraging emerging technologies and digital trends within the banking industry * Flexible, resilient, and adaptable working style in fast-paced environments **What we offer** At RHB Banking Group, we are committed to fostering a collaborative and inclusive work environment that empowers our employees to reach their full potential. We offer competitive remuneration, comprehensive benefits, and ample opportunities for professional development and career growth.