Senior Creative Strategist Performance Marketing

About us Scribe is where exceptional people come to do the best work of their careers. More than 94% of the Fortune 500 use Scribe to own their specialized intelligence: the unique way their teams work, decide, and get things done. Our Specialized Intelligence platform automatically captures how work happens and turns it into a living asset that helps people and AI agents do their best work. We're growing fast, since our founding in 2019, we've grown to 7 million users across 600,000 businesses. Based in San Francisco, we've been named a LinkedIn Top Startup, are valued at over $1 billion, and are backed by leading investors. Join us in our mission to transform how people do work. 📌 About the Role Creative is the single biggest lever driving Scribe's paid growth, and you'll own it end to end on Meta: research, concepting, scripting, production, and testing. You know how to turn a workflow or pain point into an idea that stops the scroll, and you think in systems and testing frameworks built to support 100+ creatives a month, not one-off ideas. You'll partner closely with our Creative Marketing Lead and a team of creators and growth marketers to build the testing roadmap and find the next breakout ad. 🛠️ What You'll Do - Own the end-to-end creative process for Meta, turning research and insights into scripts, briefs, and storyboards that consistently capture attention and drive new user acquisition. - Create, produce, and test 100+ ad creatives a month, moving from idea to execution while keeping a sharp focus on clarity, storytelling, and measurable impact. - Translate performance signals into creative strategy, using metrics like Hook Rate, Hold Rate, CTR, CPE, and CPA to determine what's working and what to produce next. - Push the boundaries of paid social creative, testing new formats, visual styles, and production approaches that differentiate Scribe in the feed. - Write briefs that bring ideas to life at scale, working closely with creators, editors, and designers while preserving narrative intent. - Track cultural shifts, platform changes, and emerging creative techniques, applying insights from Meta, competitors, and the creator ecosystem to keep Scribe ahead. - Challenge conventional best practices with bold, insight-backed ideas, and prove them out through testing and results. 🔍 What We're Looking For - You've spent 4-6 years in paid social performance marketing, with a track record of developing and iterating creative that drives real customer acquisition, whether in B2B SaaS, DTC, or similar. - You've owned creative strategy, not just production or media buying, for at least 2-3 years, including the insight, the hypothesis, and the creative direction. - You have hands-on creative craft experience, scripting, storyboarding, video editing, deep enough to brief and direct editors and creators with clarity. - You're fluent in performance data, comfortable with Meta's ad formats, placements, and algorithmic behavior, and know how to turn performance signals into new creative angles. - You use AI to speed up research and iteration, but your own taste and storytelling shape the final work. - You communicate clearly in writing and in conversation, and can explain the why behind every concept, script, and test. ✨ Nice to have - Experience in both agency and in-house environments, and an understanding of the pace and rigor each demands. - A creative craft background (filmmaker, content creator, editor, storyteller) that brings an artistic eye to performance work. - Experience working in 1-2 week sprint cycles, balancing speed, quality, and iteration. 📍 Location Remote in the United States or Canada. 💰 Compensation Salary varies by location. All full-time employees receive equity in Scribe. Final offers depend on experience and scope. 🎁 Benefits - Health, dental, and vision insurance for you and your dependents - Flexible paid time off and company holidays - 401(k) - Paid parental leave - Daily catered lunch (SF office) - Commuter benefits - Home office stipend At Scribe, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. Scribe is proud to be an Equal Opportunity Employer.