Senior Digital Acceleration Manager
pierre fabre
📍 uk - reading united kingdom🕐 27mo ago🔗 workday
Job Description
****Who we are ?****
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A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare.
Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation.
****Your mission****
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In close collaboration with the sales teams, Digital Marketing & e-retail (depending on the subsidiary) manage all marketing activities to meet turnover and profit margin objectives while respecting allocated operating budgets and consistent with global marketing strategy
\- Develop the local marketing strategy
\- Take responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teams
\- Ensure correct adaptation of the brand/franchise image and values locally
\- Adapt customer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales
\- Contribute to defining the brand/franchise global strategy by providing feedback on local market needs
\- Develop/contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment
\- Measure the performance of omni-channel marketing action plans and propose plans for improvement
\- Draw up and ensure budget and key performance indicator monitoring for the department/area
\- Lead and supervise the team. Develop skills and manage performance, at an individual and collective level
****Who you are ?****
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_We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction._