Senior Director Business Delivery – Coke On

**Job Description Summary:** **Senior Director, Business Delivery - COKE ON** **Team:** Product & Operation — OU Digital, Japan & South Korea Operating Unit **Reports To:** Senior Director, Product & Operation Lead The Coca-Cola Company is evolving into a more digital-first, data-driven enterprise to fuel sustainable growth, increase speed to market, and unlock new sources of value. Rapid advances in technology, data, and AI create a unique opportunity to accelerate The Coca-Cola Company (TCCC) system's next chapter of growth by reimagining our core competitive advantages. Building on a strong foundation of modernized infrastructure, global digital experiences, early data capabilities, and proven use cases, we are now shifting from early wins to scaled, end-to-end impact on growth, productivity, and efficiency. This next phase moves us from an analog world to a fully digitized one, powered by a digital growth engine that embeds data, technology, and AI into our most critical business domains. Success will require more than technology implementation — it demands a strategic transformation of core capabilities, a domain-based, product-centric operating model, and a cultural shift toward experimentation, data and technology fluency, and seamless partnership between business and digital teams. Within the Japan & South Korea Operating Unit, Coke ON is a unique digital asset in the global Coca-Cola system: Japan's proprietary consumer loyalty platform operating on the world's highest-density vending machine network, with approximately 11 million monthly active users. JKOU is transforming Coke ON from a vending loyalty app into an omnichannel consumer engagement platform — personalizing rewards and content at the individual user level, expanding loyalty beyond vending, gamifying the experience, and building brand-led communities. This transformation makes Coke ON both a significant growth engine and a critical point of differentiation for JKOU's business performance. **Job Description Summary** --------------------------- The Senior Director, Business Delivery - COKE ON owns the end-to-end content strategy and editorial direction for the Coke ON consumer experience. The role oversees storytelling, campaign content, in-app communications, and brand consistency to maximize consumer engagement and loyalty participation. As the editorial owner of a platform reaching approximately 11 million monthly active users, the role shapes how Coca-Cola brands show up in consumers' daily digital lives — connecting brand strategy, seasonal campaigns, and personalized content into a coherent, high-quality consumer experience that drives engagement, frequency, and loyalty. The role is accountable for content's contribution to Coke ON's core growth metrics — engagement, retention, and loyalty participation — translating editorial strategy into measurable business impact. **Responsibilities include** ---------------------------- * Define and own the Coke ON content experience and editorial calendar, aligned with brand priorities, campaign plans, and platform growth objectives. * Lead editorial direction across in-app content, campaign storytelling, notifications, and consumer communications. * Ensure brand consistency, tone of voice, and content quality across all Coke ON touchpoints and partner brand activations. * Partner with IMX and brand teams to translate marketing strategies into engaging platform-native content experiences. * Collaborate with Product Marketing/UX and Data teams to personalize content at scale and optimize engagement through data-driven insights. * Oversee content production workflows, including internal teams, agencies, and vendor partners, ensuring speed and quality. * Measure content performance against engagement and loyalty participation metrics, and iterate continuously. * Ensure editorial compliance with legal, privacy, and brand governance requirements. * Own content-driven performance targets (e.g., engagement rate, session frequency, loyalty participation, campaign conversion) and report results against business goals to senior leadership, adjusting strategy to close gaps. **Organizational Impact** ------------------------- * Directly shapes consumer engagement and loyalty participation on JKOU's largest owned consumer platform. * Owns the editorial dimension of the Coke ON transformation from functional rewards toward emotional brand engagement. * Leads content teams, agencies, and vendor partners in a fast-cycle production environment. * Accountable for the editorial function's measurable contribution to Coke ON's engagement, retention, and loyalty participation targets — a direct input to JKOU's platform growth and consumer-value objectives. **Innovation & Complexity** --------------------------- * Pioneers platform-native content formats — gamified missions, digital collectibles, community content — that go beyond traditional campaign assets. * Balances brand consistency with rapid experimentation and personalization at the individual user level. * Applies performance data and consumer insight to continuously evolve editorial strategy. **Communication & Influence** ----------------------------- * Influences brand, IMX, and business stakeholders on content strategy and editorial trade-offs. * Aligns internal teams, agencies, and vendors around a unified editorial vision and calendar. * Communicates content performance and strategic recommendations to senior leadership. **Candidate Profile** --------------------- A senior editorial and content leader with deep experience in consumer digital platforms, brand storytelling, and content operations at scale. Combines creative judgment with commercial and data fluency, and a track record of delivering measurable engagement or revenue outcomes through content strategy, and thrives in fast-paced, consumer-facing environments. **Experience & Qualifications** ------------------------------- * 10+ years of experience in content strategy, editorial leadership, or digital brand marketing, ideally on consumer apps or platforms at scale. * Proven ability to lead editorial operations across internal teams, agencies, and vendors. * Strong understanding of Japanese consumer culture, media behavior, and brand communication. * Experience using engagement data and A/B testing to optimize content performance. * Excellent editorial judgment, brand sensibility, and stakeholder management skills. * Native-level Japanese required; business-level English required. **Skills:** Agile Methodology, Business Process Modeling, Change Management, Cloud Platform, Communication, Data Flow Diagram, DevOps, Digital Transformation, Enterprise Architecture Framework, Microsoft Azure Databricks, Microsoft Office, User Experience (UX) **Location(s):** Japan **City/Cities:** Tokyo **Travel Required:** 00% - 25% **Relocation Provided:** No **Job Posting End Date:** October 31, 2026 **Our Purpose and Growth Culture:** We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit [Our Purpose and Vision](https://www.coca-colacompany.com/company/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.