Senior Director - Programming Strategy & Insights

Strategic Ownership & Portfolio Planning ---------------------------------------- * Own portfolio strategy insights across TV Fiction, Non-Fiction, Scripted Specials, including AOP planning inputs and gap-mitigation recommendations. * Design and institutionalize success classification, renewal, and success-ratio frameworks benchmarked across platforms. * Lead viewer segmentation and consumption-behaviour frameworks to sharpen content and marketing decisions. * Drive long-term category shaping and investment strategy, including dubbing benchmarks and launch-window optimization. Performance Leadership & Business-Critical Execution ---------------------------------------------------- * Own end-to-end growth strategy for marquee titles - target setting, daily reporting, leadership updates, and content analytics. * Build and run continuous insights engines covering the full lifecycle: pre-launch, launch weekend, and multi-week engagement tracking. * Deliver full-funnel launch diagnostics (visibility to click to viewership to engagement) across Hindi, Regional, and English. * Partner with business teams to drive Monthly Business Reviews with structured performance storytelling. Cross-Functional Influence & Org-Level Impact --------------------------------------------- * Act as central liaison with platform teams to align on visibility and on-platform marketing across scripted and unscripted categories. * Standardize data-led decision frameworks for adoption across business units. * Mentor and uplift analytics capability horizontally across teams. * Champion next-generation research methods, including AI-led and synthetic-user studies. Team Leadership --------------- * Lead and develop a high-performing quantitative insights team, including a Director-level lead and their reports. * Set analytical standards that ensure conclusions are rigorous, structured, and defensible, coaching the team to break business problems into clear steps rather than rushing to the final insight. * Provide full-time guidance to sharpen the team's thinking and support progression into larger strategy and leadership roles.