Senior Director - Social Media Marketing Digital

### **About the Role:** ### JioStar is looking for a strategic and consumer-first social media leader to shape the brand's presence across platforms and drive audience growth, engagement, and cultural relevance. This role will lead end-to-end social strategy, integrated content campaigns, community building, and performance marketing for marquee entertainment and sports properties. Working cross-functionally with content, marketing, partnerships, creators, and analytics teams, you'll leverage insights, storytelling, and innovation to build impactful campaigns that strengthen brand affinity and deliver measurable business outcomes. ### **Key Responsibilities:** ### **Strategic Brand Leadership:** * ### Own the end-to-end social media strategy across all key platforms, including Meta, X, YouTube, and emerging social channels. * ### Develop and execute brand-building initiatives that strengthen awareness, engagement, and audience affinity. * ### Create and drive comprehensive brand positioning campaigns that effectively communicate the platform's content value proposition. * ### Monitor industry trends, consumer behaviour, and competitive activity to inform strategic decisions and maintain category leadership. ### **Content Marketing & Campaign Excellence:** * ### Lead the planning and execution of integrated social media campaigns for monthly key title launches and tentpole content. * ### Collaborate with global content and marketing teams to localize international campaigns for Indian audiences. * ### Develop compelling content narratives and storytelling frameworks that drive anticipation, viewership, engagement and word of mouth. * ### Ensure content calendars are aligned with business priorities, audience interests, and cultural moments. ### **Community Building & Engagement:** * ### Design and implement community engagement strategies that foster meaningful connections with audiences and content fans. * ### Leverage cultural conversations, trends, and real-time opportunities to enhance brand relevance and engagement. * ### Create exclusive social-first experiences for subscribers, superfans, and brand advocates. * ### Develop and scale user-generated content initiatives to increase organic reach and community participation. * ### Manage audience interactions and engagement frameworks to strengthen customer relationships and brand loyalty. ### **Performance Analytics & Optimization:** * ### Establish and monitor KPIs to measure social media effectiveness across awareness, engagement, audience growth, and content performance. * ### Conduct regular performance analysis using analytics platforms, social listening tools, and consumer insights. * ### Translate data into actionable recommendations to optimize content, campaigns, and audience targeting. * ### Develop reporting mechanisms and dashboards to track campaign effectiveness, ROI, and business impact. ### **Cross-Functional Collaboration & Partnerships:** * ### Partner with marketing teams to ensure consistency in brand messaging and campaign execution. * ### Collaborate with content partnerships teams to maximize co-marketing and audience acquisition opportunities. * ### Work closely with customer experience teams to enhance social customer engagement and responsiveness. * ### Coordinate with PR teams, talent, creators, and influencers to amplify campaign reach and drive cultural relevance. * ### Build strong relationships with internal stakeholders to align social media initiatives with broader business objectives. ### **Innovation & Platform Development:** * ### Develop platform-specific content and engagement strategies tailored to the unique strengths of each social channel. * ### Partner with platform representatives to gain access to emerging features, beta programs, and advertising opportunities. * ### Identify new content formats, technologies, and social trends to drive innovation and audience growth. * ### Continuously experiment, learn, and scale best practices to improve social media effectiveness and business outcomes. ### **Qualifications & Experience:** * ### Bachelor’s degree in Marketing, Communications, Media, Business, or a related field. * ### 12+ years of experience in social media, digital marketing, brand marketing, or content strategy. * ### Proven experience managing large-scale consumer brands, entertainment, media, OTT, or digital-first businesses. * ### Strong understanding of social media platforms, audience behaviour, analytics and content ecosystems. * ### Demonstrated ability to lead integrated campaigns and drive measurable business outcomes. * ### Excellent stakeholder management, communication, and team leadership skills.