Senior Executive - Entertainment Digital Agency Partnerships

**\* Job Summary** JioStar is seeking a dynamic, growth-oriented professional for Agency Partnerships across North India to manage strategic relationships within the WPP agency ecosystem. This role requires a strong understanding of the digital advertising landscape, OTT and CTV ecosystems, content monetization, agency trading models, and evolving market dynamics. The incumbent will be responsible for driving agency-led revenue growth through strategic partnerships, annual trading agreements, innovative content solutions, and market expansion initiatives while positioning JioStar as the preferred growth partner for agencies and advertisers. **\* Key Responsibilities** **_Agency Relationship Management_** * _Own and manage relationships with key agency partners across North India within the WPP agency set._ * _Build and nurture strong relationships with agency leadership, planning teams, investment teams, and trading stakeholders._ * _Drive long-term strategic partnerships through consultative engagement and solution-led selling._ * _Act as a trusted advisor to agencies by providing market insights, audience intelligence, and platform capabilities._ **_Revenue Ownership & Business Growth_** * _Own and deliver revenue targets across assigned agency portfolios._ * _Lead annual trading negotiations, incentive agreements, volume deals (VDs), and commercial partnerships._ * _Identify and drive upsell and cross-sell opportunities across OTT, CTV, Impact Properties, Sponsorships, and Performance Marketing solutions._ * _Unlock new business opportunities from advertisers and brands through agency networks._ * _Develop and execute growth plans to maximize revenue and market share._ **_Content Monetization & Strategic Initiatives_** * _Drive monetization of premium content through sponsorships, branded integrations, and custom advertising solutions._ * _Create innovative commercial packages around marquee properties, festive opportunities, and new platform initiatives._ * _Partner with internal teams to develop and pitch advanced advertising solutions, audience-led offerings, and engagement-focused formats._ * _Contribute to strategic go-to-market initiatives that enhance advertiser value and drive business growth._ **_Agency Enablement & Thought Leadership_** * _Conduct workshops, roadshows, and training sessions for agency partners on content offerings, audience targeting, measurement capabilities, and emerging advertising solutions._ * _Position JioStar as a strategic growth partner through consultative planning support and market-leading insights._ * _Drive adoption of new advertising products, measurement frameworks, and innovative media solutions._ **_Market Intelligence & Strategic Insights_** * _Monitor industry trends, competitive activity, agency structures, and advertiser behavior to identify growth opportunities._ * _Provide actionable market intelligence and strategic recommendations to internal stakeholders._ * _Support the development of monetization strategies and GTM plans through data-driven insights._ **_Cross-Functional Collaboration_** * _Collaborate closely with Sales, Strategy, Brand Solutions, Product, Measurement, and Ad Operations teams._ * _Ensure seamless execution of campaigns, sponsorships, and strategic partnerships._ * _Align internal stakeholders on pricing, inventory availability, execution timelines, and campaign delivery._ \* Skills & Attributes for success _Strong understanding of:_ * _Digital branding and performance marketing ecosystems_ * _OTT and CTV advertising solutions_ * _Media planning and buying processes_ * _Audience targeting, measurement, and attribution solutions_ * _Managing and growing strategic agency relationships._ * _Negotiating annual trading agreements, volume deals, and incentive structures._ * _Driving revenue growth and acquiring new advertisers through agency ecosystems._ * _Excellent stakeholder management, negotiation, and presentation skills._ * _Strong commercial acumen with a solution-oriented mindset._ * _Ability to influence senior decision-makers and build long-term partnerships._ * _Strategic thinker with a growth-focused approach and strong execution capabilities._ * _Content-led monetization, sponsorship sales, and custom brand solutions._ **\* Preferred Education & Experience** * _2-5 years of experience in Digital Media, OTT, AdTech, Media Sales, or Agency Partnership roles._ * _Experience with leading digital publishers, OTT platforms, media networks, or AdTech organizations._ * _Exposure to advanced measurement, attribution, and analytics frameworks._ * _Strong network and relationships within the agency ecosystem across North India._ * _Demonstrated ability to drive strategic partnerships and business growth in a fast-paced media environment._ **\* About Us** ​​Perched firmly at the nucleus of spellbinding content and innovative technology, Jiostar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.