Senior Founding Marketer

### About the role We’re seeking a hands-on, founding marketer to build and lead the growth, GTM strategy, and brand storytelling for a early-stage healthtech company. This is a cross-functional, player-coach role responsible for shaping the marketing function from the ground up, driving revenue, user growth, and market momentum in collaboration with leadership. ### What you'll do * Define and execute a multi-channel GTM strategy to accelerate revenue and growth. * Lead branding and storytelling to craft a compelling narrative and market position. * Oversee paid advertising, social channels, partnerships, and influencer programs. * Collaborate cross-functionally with product, sales, design, and customer success. * Set budgets, forecast outcomes, and measure ROI across channels. * Build, mentor, and scale the marketing function as the company grows. * Develop and deploy high-impact marketing campaigns and dashboards to track performance. ### What we're looking for * Strong brand storytelling and positioning skills to create a compelling brand narrative. * Proven track record in defining and executing GTM strategies across multiple channels to drive revenue growth. * Experience collaborating with product, sales, design, and customer success teams. * Analytical mindset with experience testing, scaling, and optimizing marketing strategies. * Experience managing marketing budgets, forecasting, and measuring ROI across channels. * Experience building and leading a marketing function. * Proficiency with digital marketing channels (e.g., Google Ads, Meta, LinkedIn) and marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM). * Experience with influencer and partner marketing, including negotiation and campaign management. * 2–5+ years of experience in B2C growth marketing, sales, or adjacent fields. * Ability to develop and execute high-impact marketing campaigns. ### Compensation & benefits ### Salary: USD 35,000–70,000 per year ### Visa sponsorship: available ### Location ### Primary location: Helsinki, Finland ### Work arrangement: On-site Originally posted on [Himalayas](https://himalayas.app)