Senior Lead Qualification Manager

**TransPerfect Is More Than Just a Job…** Our greatest asset is our people, and nothing is more important to us than ensuring that everyone knows that. Each of our 100+ offices has its own individual identity, and each also has its own unique rewards. Job description --------------- **Lead Qualification & Pipeline Development** * Monitor and manage all incoming leads from marketing campaigns, website forms, gated content, webinars, events, and digital channels, ensuring timely and accurate qualification. * Qualify leads against ICP (ideal customer profile) criteria, behavioral signals, intent data, and engagement history; make fast, informed decisions on lead disposition (hand-off, nurture, disqualify). * Conduct in-depth research on high-value accounts — identifying key stakeholders, organizational structure, and buying signals — to provide sales with actionable prospect intelligence. * Identify patterns in inbound lead activity (e.g., multiple touchpoints from a single company, repeat visits to key pages) and escalate insights to sales and marketing proactively. * Partner with sales to ensure smooth, high-quality opportunity hand-offs and track downstream conversion impact. * Meet or exceed KPIs including meetings booked, lead-to-opportunity conversion rates, and pipeline influence. **Email Nurturing & Marketing Automation Technology (MAT)** * Own and continuously optimize the email nurturing program — designing, building, and refining automated workflows that move unqualified leads through the funnel toward sales-readiness. * Develop and manage multi-touch email sequences personalized by vertical, persona, intent stage, and campaign context; balance automation with a high-quality prospect experience. * Leverage MAT platforms (HubSpot, Marketo, or equivalent) to configure lead scoring models, lifecycle stage automation, enrollment triggers, and suppression logic. * Benchmark and evaluate MAT and sales engagement tools (Outreach, Salesloft, Apollo, etc.) to drive continuous improvement in automation, personalization, and outreach effectiveness. * Create automated and recurring performance reports on email and nurture program metrics (open rates, click-through rates, conversion rates, MQL velocity) and use data to refine strategy. * Collaborate with digital marketing to ensure all lead qualification activities, lead statuses, and nurture stages are accurately codified within CRM and MAT systems. **Process, Templates & Scalability** * Establish and document repeatable qualification processes, outreach templates, multi-channel sequences, and escalation parameters that enable team training, onboarding, and program scalability. * Implement tools and automation to reduce manual qualification workload while maintaining an exceptional prospect experience; stay current on industry best practices and emerging tools. * Develop a lead qualification playbook covering ICP definitions, scoring criteria, outreach frameworks, and hand-off standards. * Provide structured feedback to marketing on lead quality, content asset performance, campaign effectiveness, and messaging — informed by direct outreach observations. **Team Leadership & Cross-Functional Collaboration** * Coach, mentor, and develop a team of Lead Qualification Specialists, providing guidance on outreach techniques, email copywriting, platform usage, and qualification judgment. * Collaborate with marketing and sales leadership to align qualification criteria, campaign priorities, and pipeline targets. * Work with revenue operations to ensure CRM hygiene, data integrity, and accurate funnel reporting. Job requirements ---------------- * 5–8 years of experience in lead qualification, inside sales, sales development, or B2B demand generation — with progressive responsibility. * Demonstrated expertise in email marketing and marketing automation platforms (HubSpot, Marketo, or equivalent), including nurture workflow design, lead scoring, and reporting. * Proven track record building and scaling outbound and inbound qualification programs with measurable pipeline results. * Hands-on experience with CRM systems (Salesforce preferred), sales engagement platforms (Outreach, Salesloft, Apollo), and lead intelligence tools. * Strong analytical skills — able to interpret funnel data, identify trends, and make data-driven decisions. * Exceptional written communication skills; able to craft compelling, personalized email copy at scale. * Experience leading or mentoring team members; player-coach mindset with both strategic vision and hands-on execution ability. * Fluent in English; additional languages a strong plus given global lead volume. * Highly organized, detail-oriented, and self-directed with strong cross-functional collaboration skills.