Senior Manager Business Finance

**Create the future with Affin! ​​You too can make a difference.** ================================================================== _We continuously innovate to transform our financial services landscape - making banking better and easier. Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. You too can make a difference._ **JOB PURPOSE** To act as the key financial partner to Group Enterprise Banking (GEB), providing insights, analysis, and forward-looking financial planning to drive sustainable business performance. This role focuses on linking financial outcomes to business strategies, ensuring alignment between revenue generation, cost management, and profitability targets. **JOB ACCOUNTABILITIES** * Lead the preparation of annual budgets, forecasts, and business plans for GEB. * Translate strategic objectives into measurable financial targets, ensuring alignment with Bank-wide performance goals. * Monitor performance against budget and provide variance analysis with actionable insights. * Prepare and analyze segment P&L performance for Retail SME, SME / Sales & Distribution, and Commercial Banking. * Conduct portfolio analysis across lending, deposits, CASA, and fee income to identify trends, risks, and opportunities. * Track key financial and risk metrics (loan growth, deposit mobilization, CASA ratio, NIM, CIR, RAROC, FTP impacts, cost of funds) against targets. * Develop and deliver timely management reports to business heads and GEB leadership. * Support business heads with financial insights and recommendations to optimize P&L performance at both segment and portfolio level. * Work closely with Relationship Management, Product, and Strategy teams to evaluate business initiatives, campaigns, and pricing strategies. * Provide financial input on new products, risk-based pricing, and customer-level profitability analysis. * Evaluate ROI of business programs or products (e.g., CASA push, merchant acquisition, supply chain financing). * Support the development of frameworks for deposit/loan growth, ESG/green financing, and new revenue streams. * Provide financial models for partnerships, collaborations, and MoUs (e.g., CGC guarantee programs, supply chain ecosystems). * Partner with GEB leadership on special projects, including performance reviews, transformation initiatives, and regulatory-driven programs (MFRS9, CCPT, Basel III). * Strengthen financial discipline across business units through monitoring of costs, FTP allocations, and balance sheet efficiency. * Undertakes all financials related work as assigned. **JOB REQUIREMENTS** * Degree in Finance, Accounting, Economics, or related field. * Experience in financial planning & analysis or business finance, preferably in banking. * Strong financial modeling, budgeting, and forecasting skills. * Good understanding of banking products and performance metrics (e.g., NIM, CIR, RAROC). * Proficient in Excel and financial systems; experience with BI tools is an advantage. * Able to link financial insights to business strategy and performance. * Strong presentation and stakeholder engagement skills. * Able to manage multiple priorities and lead financial initiatives.