Senior Manager Fanta Turkey

**Job Description Summary:** **Fanta Senior Marketing Manager, Turkiye** is primary responsible for driving vertical integration of projects through transformation of brand strategies/campaigns to actionable and measurable activation plans on both consumer and shopper fronts partnering with IMX (Integrated Marketing Experience), C&CL (Customer Commercial), Franchise Leadership and bottling partners’ teams. You will be part of **Flavors Marketing Team in Türkiye**. **Function Related Activities/Key Responsibilities:** * Assume project leader role on the projects that s/he is leading facilitating collective genius and collaboration among Category Teams, IMX Team, C&CL, Franchise Leadership, Finance, Technical, PAC, Legal and relevant bottling partner’s team. * Develop the idea, drive the system wide alignment (Idea, execution, KBIs, budget) and oversee the execution of national/regional/channel/account specific promotions that will amplify the brand ideas/programs/innovations aligned to be deployed the market. * As the owner of the projects own DME (Direct Marketing Expenditure) management and due diligence related with the projects s/he is leading. * Bring a holistic understanding-based brand analytics in the specific projects as well as on the overall brand progression that would feed into risks/opportunities of the brands/business/region/channels as well as project specific AARs. * Be the owner of local insights both brand/projects based as well as overall consumer psyche and feed them to rest of the system for effective strategy articulation and activation planning * Provide input to localization and real-time amplification of IMX campaigns within the region and/or participate in agile development of market-level IMC campaigns * Manage brand activation at the field level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with bottlers **Education Requirements:** * Relevant degree in Marketing **Related Work Experience:** * Solid marketing activation and brand leadership experience * Business, commercial and financial acumen * Experience working in cross-functional and cross-geographical teams is preferred **Functional Skills:** * Manage key brand bets with stakeholder leadership across functional teams * Track, measure & provide actions to improve value share & business performance * Provide local market insights that feed into annual plans (consumer, shopper, category) **Skills:** **Location(s):** Türkiye **City/Cities:** Istanbul **Travel Required:** 00% - 25% **Relocation Provided:** No **Job Posting End Date:** September 10, 2026 **Our Purpose and Growth Culture:** We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit [Our Purpose and Vision](https://www.coca-colacompany.com/company/purpose-and-vision) to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.