Senior Manager Shopper & Solutions Insights Pureplay

**Job Description:** **Senior Manager, Shopper & Solutions Insights, Pureplay** Are you ready to shape the future of digital commerce at Mars? As the **Senior Manager, Shopper & Solutions Insights, Pureplay**, you will sit at the dynamic intersection of Insights, Sales, and Category Leadership. In this high-impact role, you will serve as our primary expert on eCommerce channel dynamics, digital shelf optimization, and pureplay shopper behavior. By designing cutting-edge, digital-first shopper analytics and primary research, you will unlock deep shopper motivations and translate complex data into actionable, joint-growth strategies for major retail partners like Amazon and Chewy. This is both a strategic and hands-on opportunity. You will act as a trusted advisor, collaborating closely with internal account teams, category leadership, and external retail merchants to influence decision-making at the highest levels. If you are passionate about driving category value, leveraging advanced data to solve real-world problems, and positioning Mars as the premier insight-led partner in the pureplay space, this is the perfect arena to elevate your career. **What are we looking for?** * Bachelor’s degree required MBA or advanced degree preferred * 7+ years of experience in insights, analytics, strategy, account management, or consulting roles. * Strong hands-on experience conducting shopper and behavioral analytics across multiple data sources (such as panel, loyalty, and digital shelf). * Proven track record of leading end-to-end analytical projects, from defining the problem to generating insights and delivering strategic business recommendations. * Demonstrated capability to influence both internal stakeholders and external retail partners. * Proven success in translating complex shopper insights into tangible business actions and outcomes. * Direct experience and technical expertise with Chewy and Amazon data. **Nice-to-Haves:** * Experience in the CPG industry, working closely with major retail customers on joint business plans or retailer-facing solutions. * An understanding of how to integrate eCommerce and omnichannel shopper data, with familiarity using tools like NIQ, Data Impact, Similarweb, or Profitero. * Exposure to or familiarity with AI-enabled analytics tools and advanced data environments. **What will be your key responsibilities?** * **End-to-End Insights Ownership:** Design and execute multi-method shopper research and studies (blending primary research, behavioral data, and digital insights) to build a deep understanding of shopper needs and translate them into growth solutions. * **eCommerce & Digital Shelf Analytics:** Lead pureplay digital shelf, clickstream, and conversion analytics to uncover performance drivers, track digital shelving behaviors, and deliver best practices. * **Strategic Advisory:** Act as a trusted advisor to key pureplay retailers, presenting compelling shopper insights and activating category-building solutions with merchant and category teams. * **Learning Plan Development:** Design and execute a comprehensive pureplay learning plan in close collaboration with category leadership, retail pods, and global teams. * **Omnichannel Connectivity:** Connect digital and physical shopper experiences to build a holistic, 360-degree view of shopper behavior across channels. * **Cross-Functional Collaboration:** Partner closely with account and category teams to ensure insights are fully aligned to retailer strategies, critical business challenges, and joint business plans. * **Education & Capability Building:** Educate, upskill, and share critical pureplay insights and eCommerce trends with internal sales, marketing, and category teams to elevate digital commerce capabilities across Mars. * **Impact Tracking & Innovation:** Measure the adoption and business impact of your recommendations, while continuously testing and implementing new, cutting-edge research methodologies to share across Mars. **What can you expect from Mars?** * Work with diverse and talented Associates, all guided by the Five Principles. * Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. * Best-in-class learning and development support from day one, including access to our in-house Mars University. * An industry competitive salary and benefits package, including company bonus. #LI-LD1 #LI-Onsite