Senior Marketing Manager

**Career Category** ------------------- Marketing **Job Description** ------------------- **Responsibilities:** **Strategy development** * Develop brand marketing strategies and lead the development and execution of the integrated brand plan. * Develop end-to-end solutions for bone products, with a particular focus on brand patient support programs and closed-loop ecosystem building for osteoporosis patients. * Ensure the successful launch of brand by driving business performance, improving brand awareness, and building business team capabilities. * Develop pricing/access strategy in both self-pay stage and reimbursement stage. * Manage budgets and define clear metrics to measure the success of promotional programs. * Develop brand digital strategy across patient support and education, long-term patient management, and HCP engagement. **Customer engagement and development** * Develop a deep understanding of KOL, key prescriber, and specialist needs. * Engage KOLs and medical societies in in-depth academic discussions and provide professional recommendations on effective approaches to building a patient care ecosystem. * Map the medical society landscape and its future evolution, identifying priority areas for investment and education to strengthen Amgen and brand reputation while advancing patient care in non-orthopedic and osteoporosis management areas. **Translating** **strategy into action** **plans** * Implement effective marketing strategies and translate the brand plan into programs and actionable plans. * Ensure compliant implementation of non-orthopedic marketing activities. * Effectively capture market insights and leverage key industry information and market knowledge to build competitive advantage in the marketplace. * Develop promotional campaigns, messages, programs, and sales tools; prepare the market to maximize the effectiveness of future field selling teams; guide strategic decisions and ensure flawless execution of promotional campaigns and programs. * Demonstrate a patient-centric mindset and continuously identify ways to create value for patients through patient support programs. * Ensure brand integrity across orthopedic and non-orthopedic segments. **Cross-****functional** **collaboration and integration** * Integrate Medical, Value & Access, Sales, and SFE plans into the brand plan and lead cross-functional alignment to establish the brand as a preferred option for osteoporosis specialists and patients in China. * Work closely with the BAI lead and cross-functional partners to monitor brand performance and identify business opportunities. * Communicate local market requirements to global and regional brand teams and help global product teams understand local market realities. * Partner with international product and brand teams to adapt and implement global brand campaigns in the local market. * Manage communication with external strategic partners and internal departments, including Medical, Regulatory, Government Affairs, Legal, and Compliance. **Miscellaneous** * Build a professional marketing team with solid disease and product knowledge, strong marketing capabilities, and a clear commitment to corporate values and culture. * Build and optimize the marketing expense management system to ensure efficient use of company resources and maximize value for the non-orthopedic business. **Requirements:** ----------------- * Master’s degree in medical related major is required; MBA is preferred. * 5–10 years of experience in strategy, product launch, and brand management within healthcare or pharmaceutical companies. * Proven track record in sales and marketing for pharmaceutical products. * Strong understanding of competitive strategy, current and emerging business models, and their implications for strategic decision-making. * Experience, knowledge, and capability to develop sophisticated marketing strategies at the brand and portfolio levels. * Strong ability to manage multiple priorities in parallel, with the energy, resilience, and adaptability required for high-intensity business situations. * Fluent spoken and written English and Chinese. .