Senior Marketing Manager

Purpose of the Role The Senior Marketing Manager will build and lead NetPay’s Marketing function, integrating Brand, Digital Growth, Product Marketing and Commercial Enablement into one business-driven organization. This role is responsible for transforming Marketing into a strategic growth engine by developing high-performing teams, establishing scalable operating models and connecting brand building, digital acquisition and go-to-market with measurable business impact. The ideal candidate combines deep expertise in Brand and Digital Growth with the executive leadership required to build organizations, develop people and influence cross-functional stakeholders. Key Responsibilities Marketing Leadership & Organizational Development • Build and develop a high-performing Marketing organization, coaching talent and creating future leaders. • Design Marketing’s operating model, governance and ways of working. • Partner with executive leadership to position Marketing as a strategic business function. Brand Strategy & Commercial Storytelling • Define and evolve NetPay’s Brand Strategy, positioning and messaging. • Ensure consistency across all customer and commercial touchpoints. • Lead commercial storytelling and sales enablement assets. Digital Growth & Acquisition • Define the Digital Growth strategy across paid media, social, SEO, web, lead generation, CRO and experimentation. • Build scalable acquisition funnels and experimentation frameworks from awareness through qualified demand. • Drive measurable growth through data-driven marketing, optimizing leads, MQLs, conversion and acquisition efficiency. Product Marketing & Cross-functional Leadership • Establish Product Marketing/GTM frameworks, planning processes, KPIs and performance management. • Partner with Product on launches and with Commercial on demand generation and enablement. • Improve collaboration with Product, Commercial, Merchant Services, Data and Technology. Requirements & Qualifications Education • Bachelor’s degree in Marketing, Business, Communications or related field. • MBA or postgraduate studies are highly desirable. • Desirable specialization in Brand Strategy, Digital Marketing, Growth, Product Marketing or Business Strategy. Experience • 10+ years of progressive experience across Brand, Digital Growth, Product Marketing or Marketing Leadership. • Proven experience building, transforming or scaling Marketing organizations. • Experience leading multidisciplinary Marketing teams and developing high-performing talent. • Strong experience integrating Brand Strategy with Digital Growth, acquisition and go-to-market. • Experience influencing executive leadership and driving cross-functional alignment. • Experience in B2B, Fintech, Payments, SaaS or technology companies is highly preferred. • Proven success managing agencies, strategic partners and external vendors. Skills & Core Competencies Leadership • Proven ability to build organizations, develop talent and lead through influence. • Executive presence with strong stakeholder management. • Strategic thinker with high business acumen. Marketing Expertise • Deep expertise in Brand Strategy, Digital Growth and performance-driven acquisition. • Strong understanding of Product Marketing, GTM, commercial storytelling and digital funnels. • Data-driven decision making focused on business impact. Execution Excellence • Strong operating model and project management capabilities. • Ability to prioritize, simplify complexity and scale execution. • Comfortable driving organizational change in fast-growing environments. Success Profile The ideal candidate is not only an exceptional marketer, but also an organizational builder. This person has successfully connected Brand and Digital Growth, developed high-performing teams, built scalable Marketing capabilities and influenced Product and Commercial stakeholders to drive business transformation. Above all, we are looking for a leader motivated by building organizations, developing people and creating a Marketing function that will continue to scale long after it has been established. En Spin estamos comprometidos con construir un lugar de trabajo diverso e inclusivo. Creemos en la igualdad de oportunidades y promovemos un entorno libre de discriminación por motivos de raza, origen nacional, género, identidad de género, orientación sexual, discapacidad, edad o cualquier otra condición legalmente protegida.