Senior Marketing Manager Thv

edwards lifesciences cpmc ltda brazil

📍 brazil-sao paulo brazil🕐 15d ago🔗 workday

Job Description

**How you'll make an impact** \-Establish and govern strategic marketing processes (strategic annual planning, market intelligence, campaign governance, ROI measurement) to drive standardization across Latin America markets \-Define and lead the regional product marketing strategy, including portfolio positioning, competitive differentiation and launch plans for new products and indications expansion \-Lead and develop the Product Marketing and Content Management teams, ensuring clear roles, career development and alignment with regional priorities \-Own the regional competitive intelligence framework, translating market data, clinical publications and competitor movements into actionable positioning strategies \-Drive content strategy to transform clinical evidence into commercially actionable messaging for sales teams, healthcare professionals and patients \-Partner with Public Affairs and Medical Education teams to develop value narratives, reimbursement strategies and health economics evidence \-Serve as strategic liaison between global/upstream marketing and the regional field marketing organization, adapting global inputs to local market realities \-Manage marketing budget and resource allocation, ensuring ROI-driven investment across portfolio priorities and geographic markets **What you will need** \-Bachelor’s degree in Marketing, Business Administration, Engineering or related fields \-10+ years knowledge in strategic marketing and product marketing in medical devices or healthcare \-Proven people management knowledge leading multi-functional marketing teams across multiple geographies \-Strong analytical skills with ability to translate market data and clinical evidence into commercial strategies \-Advanced English; advanced Spanish and/or Portuguese **What else will help you** \-MBA or postgraduate degree in Marketing, Strategy or Healthcare Management \-Experience in structural heart, cardiovascular or interventional cardiology markets \-Track record of successful product launches and portfolio strategy across Latin American markets
Senior Marketing Manager Thv at edwards lifesciences cpmc ltda brazil | MergeJobs