Senior Marketing Manager Thv
edwards lifesciences cpmc ltda brazil
📍 brazil-sao paulo brazil🕐 15d ago🔗 workday
Job Description
**How you'll make an impact**
\-Establish and govern strategic marketing processes (strategic annual planning, market intelligence, campaign governance, ROI measurement) to drive standardization across Latin America markets
\-Define and lead the regional product marketing strategy, including portfolio positioning, competitive differentiation and launch plans for new products and indications expansion
\-Lead and develop the Product Marketing and Content Management teams, ensuring clear roles, career development and alignment with regional priorities
\-Own the regional competitive intelligence framework, translating market data, clinical publications and competitor movements into actionable positioning strategies
\-Drive content strategy to transform clinical evidence into commercially actionable messaging for sales teams, healthcare professionals and patients
\-Partner with Public Affairs and Medical Education teams to develop value narratives, reimbursement strategies and health economics evidence
\-Serve as strategic liaison between global/upstream marketing and the regional field marketing organization, adapting global inputs to local market realities
\-Manage marketing budget and resource allocation, ensuring ROI-driven investment across portfolio priorities and geographic markets
**What you will need**
\-Bachelor’s degree in Marketing, Business Administration, Engineering or related fields
\-10+ years knowledge in strategic marketing and product marketing in medical devices or healthcare
\-Proven people management knowledge leading multi-functional marketing teams across multiple geographies
\-Strong analytical skills with ability to translate market data and clinical evidence into commercial strategies
\-Advanced English; advanced Spanish and/or Portuguese
**What else will help you**
\-MBA or postgraduate degree in Marketing, Strategy or Healthcare Management
\-Experience in structural heart, cardiovascular or interventional cardiology markets
\-Track record of successful product launches and portfolio strategy across Latin American markets