Senior Pdc Specialist Refractive Sea

The PDC Specialist – Patient Marketing, Refractive SEA supports the Practice Development Consulting (PDC) function by providing patient-marketing intelligence, digital performance analysis, campaign tracking, content development and execution support to improve patient acquisition and clinic growth across Southeast Asia. ### Key Responsibilities * Analyze patient marketing and digital campaign performance. * Track and report campaign effectiveness and key metrics. * Develop and coordinate marketing content and promotional materials. * Support patient acquisition and clinic growth initiatives. * Provide marketing insights and recommendations to clinics and stakeholders. * Collaborate with regional teams to execute marketing programs across Southeast Asia. ### Requirements * Bachelor's degree in Marketing, Digital Marketing, Communications, Analytics, Business, or a related field. * 3-5 years of experience in digital marketing, patient marketing, or campaign management. * Strong experience with digital performance analysis and campaign tracking. * Hands-on experience with platforms such as SEMrush, Google Analytics, Google Search Console, Google Ads, Meta advertising platforms and marketing dashboards/BI tools. * Experience managing agencies, designers or creative production. * Experience developing or adapting digital and physical marketing materials. ### Preferred * Experience in healthcare, medical devices, ophthalmology, or related industries. * Familiarity with patient acquisition and customer journey strategies. * Experience supporting multiple Southeast Asian markets. Your ZEISS Recruiting Team: Chloe Tan