Senior PM

Job Description **主要职责** **1\. 参与新产品上市品牌策略以及执行计划制定** * 基于中国内外部市场洞察（政策，患者，医学专业人士，竞品etc.）参与指定整合品牌策略（IBP）以及整合品牌策略落地计划（IBP landing） **2. 推动和领导新产品上市准备主要成功关键举措，加速品牌最大化产品在中国商业化机会（LRR）** **3\. 关键客户管理及洞察（Insight & Engagement）** * 深入理解不同层级医院及科室在血脂管理中的不同需求与痛点，将洞察转化为可执行策略。 * 建立并强化与关键专家（KOL）、指南委员会成员、学会平台的合作。 * 推动跨团队合作（Sales、Medical 、CE、BE等）共同打造品牌价值 * 持续跟进品牌关键指标（业务达成、增长、份额、客户观念等与年度策略保持一致），推动业务增长与资源优化。 * 根据销售数据、竞争情报（CI）、客户观念等工具，不断优化品牌策略。 **任职要求** **教育背景** * 本科及以上学历，医学、药学、生命科学、公共卫生或商业相关专业优先。 **要求** * **3 年以上**医药行业慢病中央市场部产品管理经验，慢病领域既往经验优先 * 有丰富品牌策略制定既往经验 * 有增长期品牌管理、参与竞争格局激烈产品的差异化打造经验者优先 * HCP 教育策略，推广活动设计 * 优秀的跨团队协作与影响力 **软技能要求** * 自驱力强，具备高度责任心与韧性。 * 逻辑清晰、沟通表达专业有力。 * 优秀的项目管理与多任务并行能力。 * 高度合规意识。 **Required Skills:** Brand Management, Creativity, Cross-Team Collaboration, Customer Insights, Customer Management, Market Research, Pharmaceutical Management, Pharmaceutical Sciences, Pharmacovigilance, Product Launches, Product Management, Strategic Planning **Preferred Skills:** Current Employees apply [HERE](https://wd5.myworkday.com/msd/d/task/1422$6687.htmld) Current Contingent Workers apply [HERE](https://wd5.myworkday.com/msd/d/task/1422$4020.htmld) **Search Firm Representatives Please Read Carefully**  Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.  **Employee Status:** Regular **Relocation:** No relocation **VISA Sponsorship:** No **Travel Requirements:** 25% **Flexible Work Arrangements:** Hybrid **Shift:** Not Indicated **Valid Driving License:** No **Hazardous Material(s):** na **Job Posting End Date:** 09/30/2026 **\*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.**