Senior Producer - Creative and Content Colors

**1\. Content Development & Creative Supervision** * Oversee creative execution of assigned fiction shows from development to telecast. * Conduct detailed, minute-by-minute episode analysis post-launch to assess pacing, storytelling, and audience engagement. * Provide clear, actionable feedback to Production Houses (PHs) to strengthen narrative flow, content quality, and viewer retention. * Ensure strong segments, precaps, and upcoming content to maintain appointment viewing. * Regularly contribute production-friendly script, edit, and storytelling ideas across shows. * Review original versions of acquired shows and manage episode acquisition and creative adaptation. * Oversee dubbing, editing, and packaging of regional content for Hindi markets, ensuring quality and consistency. **2\. Stakeholder Collaboration (OAP, PR & Marketing)** * Generate creative ideas for promos, PR initiatives, digital promotions, break bumpers, and on-air packaging. * Actively contribute to promo execution, including inputs on styling, costumes, visuals, and overall presentation. * Ensure timely delivery of promos through effective coordination with marketing, on-air promotions, digital, and external vendors. * Play a key role in launch planning and execution and maintain constant communication with internal teams during launch phases to ensure alignment and timely execution. * Support sustained promotional momentum through continuous content updates and creative briefings. **5\. Production House & Set Coordination** * Maintain strong working relationships with Production Houses to ensure adherence to timelines and creative expectations. * Conduct regular visits to sets and edit rooms to monitor progress and resolve issues proactively. * Organize story and screenplay meetings with PHs to align creative vision. * Manage artist coordination professionally to avoid delays in shoots and promotional activities. * Be present on set for key shoots and promos to ensure quality and smooth execution. **7\. Competitive Tracking & Performance Focus** * Track ongoing competition and internal shows to identify content strengths, weaknesses, and opportunities. * Edit and package promos highlighting key narrative moments to drive tune-in and improve GRPs, particularly in non-prime slots. * Contribute creatively to improving performance and viewership across assigned time bands. **Key Skills & Competencies** * Strong creative judgment and storytelling ability * Excellent coordination and communication skills * Ability to work under intense deadlines and high-pressure environments * Deep understanding of promo creation, content packaging, and audience retention * Strong stakeholder management with PHs, artists, vendors, and internal teams **Experience & Background** * Proven track record of managing show launches, ongoing fiction properties, and promotional campaigns * Bachelor’s/Master’s degree in Mass Communication, Media Studies, Film & Television Production, Journalism, Advertising, or a related field.