Senior Product Marketing Manager

### Senior Product Marketing Manager ### Reports To: VP of Marketing ### Position Overview The Senior Product Marketing Manager shapes how [Drips](https://himalayas.app/companies/drips) products are brought to market, positioned, and sold to customers. This role drives product marketing end-to-end including positioning and messaging, sales enablement, customer storytelling and go-to-market execution. Operating within a small, high-impact team, this individual contributor role balances strategy and cross-functional leadership with hands-on execution. The Senior Product Marketing Manager defines product marketing strategy and standards while directly delivering the programs, materials, and insights that drive adoption, pipeline and expansion. This role serves as a trusted partner to Product, UX, Sales, Marketing, and Customer Success leadership and as a strategic voice in cross-functional planning and decision-making. ### What Success Looks Like * Sales teams are confident, prepared, and aligned on product value and differentiation * Product messaging is clear, consistent, and compelling across all channels * Customer stories and proof are actively used in sales and marketing motions * Go-to-market launches are well-coordinated, timely, and effective * Product marketing is seen as a strategic partner across the organization ### Core Responsibilities ### Go-to-Market Strategy & Execution * Define and drive cross-functional go-to-market strategy across products and use cases, ensuring launches are well-orchestrated internally and deliver measurable adoption, engagement, and growth * Lead product launches and major releases from strategy through execution, owning prioritization, timelines, messaging, and enablement * Ensure launch plans, toolkits, and assets are complete, aligned, and delivered with high quality and consistency, anchored in customer value with an outside-in, market-first perspective. ### Product Positioning & Messaging * Define and evolve product positioning, messaging architectures, and value propositions aligned to market needs, competitive dynamics, and business objectives * Translate product capabilities into compelling, differentiated narratives across personas, segments, and stages of the customer lifecycle * Act as a strategic partner to Product and Sales gathering and sharing market insights to inform product approaches and sales positioning. ### Sales Enablement * Develop enablement strategies and high-impact sales tools, training, and messaging frameworks * Ensure sales teams are consistently equipped to articulate value, differentiate effectively, and handle objections with confidence * Use field feedback and performance data to continuously refine enablement programs and improve sales productivity ### Customer Insight & Storytelling * Provide strategic input and leadership on insight initiatives which may include persona development, win/loss analysis and qualitative research. * Translate insights into actionable improvements across messaging, go-to-market strategy, and enablement * Develop scalable customer proof—case studies, stories, and value narratives—that reinforce differentiation and outcomes. Ensure value story is pushed through multiple channels including digital, social, events, etc. ### Market & Performance Intelligence * Own competitive intelligence strategy, including ongoing monitoring, analysis, and battlecard development * Track key product marketing success metrics, using insights to inform prioritization and strategic decisions * Continuously assess go-to-market effectiveness and identify opportunities to increase impact and efficiency ### Cross-Functional Leadership * Act as a unifying force across Product, Sales, Marketing, and Customer Success, driving alignment on priorities and execution * Serve as a key voice in cross-department planning and contribute to the foundation of overall marketing and go-to-market strategy ### Who You Are * Scrappy, creative and resourceful. You find ways to make things happen based on what the business needs, not what has been documented or done before. * Three steps ahead. You anticipate what Sales needs for successful selling, before they ask for it. * Comfortable in a fast-paced startup environment where things move in days, not weeks * AI-first, using technology to accelerate output without sacrificing quality, voice or originality * Bias toward action, you’d rather ship, learn and iterate high-quality output than wait for perfect. ### Experience Requirements * 7+ years of experience in product marketing supporting B2B selling to executive buyers in healthcare, insurance or other highly regulated industry. * Strong storytelling and content creation skills, including writing, editing, and bringing to life complex ideas in a value-based story * Data-driven mindset, comfortable using metrics and analytics to measure go-to-market impact and guide decisions * Demonstrated influence on product roadmap, pricing and packaging, or market segmentation * Proven ownership of go-to-market strategy across a product portfolio, beyond launch execution alone * Experience building or strengthening product marketing programs, processes, or the function itself in a small or scaling team * A track record of operating as both a strategic thinker and a hands-on contributor, influencing cross-functional teams ### Cover Letter Requirements Please include a cover letter with your application that meets the following requirements: * **Keep your cover letter to 250 words or fewer.** * **Tell us which [Drips](https://himalayas.app/companies/drips) Core Value you believe you would embody the most**, and explain why. You can learn more about our Core Values on our website. Originally posted on [Himalayas](https://himalayas.app)