Senior Specialist Promotion Partnerships Integrated Marketing

Job Posting Title: Sr. Specialist, Promotion Partnerships, Integrated Marketing Req ID: 10156508 Job Description: **Key Responsibilities** **Establish and maintain excellent relationships with promotion partners to maximize the promotion value for each movie. (30%)** * Negotiate promotion deal terms and media plans with promotion partners. * Support partner pitching including but not limited to campaign concept, strategies, marketing events, sponsorships, media resources, etc. * Develop a strategic roadmap for key partnership that creates growth and mutual benefits. * Work with legal/finance team to negotiate/ensure the terms and conditions in promotion/licensing contracts. **Develop a detailed movie tie-in creative solution and implement the promotion campaign strategies and plans efficiently and effectively. (30%)** * Manage movie tie-in promotion creatives including but not limited to movie themed licensed product, TVC, prints, POS, digitals, social and KOL engagements, etc. * Day-to-day account management and coordination with partners and agencies to ensure prompt delivery and quality of assets/materials. * Align with studio marketing strategy for co-branded events and in-theater promotional activities. * Compile a consolidated promotion campaign report following the movie's release. **Partnership with global studio promotion team to develop a localized campaign for global key accounts. (15%)**   * Manage global movie promotion partner on their local campaign materials. * Effective communication between local office and headquarters, ensure cohesive collaboration among all stakeholders. **Cross LOB synergies for each promotion campaign. (15%)** * Balance business interests to drive synergies across departments for co-promotion activities * Collaborate with key business departments within company and plan for future collaborations that align with evolving market trends and company objectives. **Purchase Order and Contract management. (10%)** * Day-to-day purchase order management * Closely working with legal/finance/sourcing teams to negotiate/ensure the terms and conditions in contracts and manage existing vendors/agencies for Studio China team. **Working Relationships** Internal: Frequent communication with sales, finance, legal, regional office, global studio team, corporate alliance department, and consumer product department. External: Promotion partners, Media/Creative agency, Ecommerce and digital platforms. **Requirements** **Education:** College graduate **Experience:** At least 3-5 years’ experience in IP industry with a good partnership network. **Core Skills:** * Good communication skills and strong inter-personal skills are essential. * Speaks fluent English with computer proficiency in MS Office. Job Posting Segment: APAC Marketing Job Posting Primary Business: APAC Brand, Content, and Franchise Marketing Primary Job Posting Category: Integrated Marketing Employment Type: Full time Primary City, State, Region, Postal Code: Shanghai, China Alternate City, State, Region, Postal Code: Date Posted: 2026-07-28