Senior Specialist Sme Deposits Affluent

**Business** * Assist to execute overall SME Deposits Affluent business proposition through targeted initiatives and strategies. * Assist Squad Lead to strategize to increase SME Affluent product holdings and business transactions as the main operating account. * Collaborate with business counterparts to ideate and provide holistic solution (beyond Deposits products) for SME Affluent. * Provide feedback and work to improve on business user experience for SME Affluent. * Identify and formulate engagement & deposits retention strategies for SME Affluent. * Provide analysis and updates current trend and opportunities in order to grow SME Affluent segment. * Provide adequate support and guidance to branch network (DRO, DRM, etc) for effective sales pitch. * Manage all aspects of segment program including program approval, program roll out, briefing to front liners, readiness of marketing collateral, operational fulfilment and communication to clients. * To engage closely with respective internal & external stakeholders in exploring potential avenues for joint initiatives & value propositions. **Compliance, Audit & Risk** * Ensure strict adherence to policies and regulatory requirements (Bank & BNM) in all product propositions. * Respond and manage Audit exercise and ensure no major breach/finding.