Senior Trade Marketing Coordinator

**CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:** -------------------------------------------------------- If you currently work for Brown-Forman, please apply by clicking the **Careers** icon on the Workday portal. **For best results, use Google Chrome to view this page.** ---------------------------------------------------------- Proposes, negotiates and coordinates activations/activities aligned with the marketing & sales team. Coordinates resources to ensure correct field execution, with the aim of increasing takeaway and prominence of our brands aligned to the Trade Mkt plan. **What You Can Expect** * Ensures the successful execution of trade marketing plans, including loyalty programs, visibility initiatives, POSM, brand activations, events and sales force contests to increase product takeaway. * Manages and controls the trade marketing budget using internal systems, ensuring alignment with the annual company strategy. * Assists in planning the trade marketing calendar and negotiates with suppliers to secure the best materials and costs. * Conducts training for the sales force on product launches, tasting protocols, and other shopper marketing activities. * Performs regular market visits to monitor marketing activities and manages the inventory of promotional materials.   **What You Bring to the Table** * Minimum 3 years of experience in Trade Marketing, Shopper Marketing, or a similar sales-focused role. * Demonstrated ability to negotiate effectively with suppliers and internal stakeholders to achieve business goals. * Proven experience in budget planning and administration. * Strong project management skills with a demonstrated ability to coordinate and deploy multiple projects in a fast-paced environment. * Advanced proficiency in Microsoft Office (specifically Excel and PowerPoint) for data and information analysis. * Excellent oral and written communication skills in both English and Spanish. **What Makes You Unique** * You must be organized, know how to prioritize your activities, be an expert in database management and  objection handling. * Storytelling, the ability to make external and internal clients fall in love with your work, proposals, presentations, conversations, etc. * Create and do different things that generate acceleration in business development   #LI **Requisition Type:** Employee **Management Level:** Professional **Global Job Level:** P6 **Number of Openings Available:** 1