SEO Content Writer - Construction & Joinery Au Market

### **SEO Content Writer – Construction & Joinery | AU Market (Remote)** ### Work From Home | Full-Time | AU Hours | PH-Based [OutsourcedIn](https://himalayas.app/companies/outsourcedin) is partnering with a NSW-based business specialising in **custom kitchens, cabinetry & joinery, CNC machining services, cut-to-size panels, and DIY building materials** to hire an experienced **SEO Content Writer**. This role is focused on driving **organic traffic, improving Google rankings, and increasing qualified enquiries** through structured SEO strategy and high-converting website content. The ideal candidate has strong experience writing SEO content for Australian businesses and understands **Australian search behaviour, local SEO strategy, and construction/trade industry language**. ### **Mandatory Requirement** Minimum **2–3 years experience writing SEO content for Australian businesses (ESSENTIAL)** ### **About the Role** You will be responsible for developing and executing SEO strategies that increase visibility across NSW and drive high-intent enquiries within the construction and joinery sector. This is a performance-driven role focused on organic growth and conversion optimisation. ### **Key Responsibilities** **SEO Strategy & Keyword Research** Conduct keyword research targeting Australian search terms Develop structured SEO roadmap for service-based growth Identify competitor ranking gaps within the NSW market Target location-based keywords (e.g., custom kitchens NSW, CNC cutting near me) **Website Optimisation** Rewrite and optimise service pages for conversions Improve on-page SEO (headings, metadata, internal linking) ### Develop high-converting landing pages Optimise product and service descriptions Ensure content aligns with Australian terminology and standards **Blog & Authority Content** Write SEO-optimised blog articles targeting builders, cabinet makers, renovators, and DIY customers Create educational and technical content Build topical authority within the building and joinery industry **Local SEO & Digital Marketing Support** Optimise Google Business Profile content ### Write Google Ads landing page copy ### Assist with email marketing content Support alignment of website and social content Improve conversion pathways across the website ### **Required Skills & Experience** 2–3+ years Australian SEO content writing experience (ESSENTIAL) Proven ability to rank service-based businesses Strong understanding of Australian consumer search intent Experience using SEO tools (SEMrush, Ahrefs, Ubersuggest, etc.) ### Strong WordPress experience Ability to write persuasive, conversion-focused copy ### **Highly Regarded** Experience within construction, joinery, cabinetry, or building materials ### Knowledge of CNC machining terminology Experience using Google Search Console & Analytics Proven experience improving enquiry conversion rates ### **Key Performance Indicators** Organic traffic growth (AU market) ### Keyword ranking improvements ### Increase in qualified website enquiries Landing page conversion rate ### Blog traffic and engagement Originally posted on [Himalayas](https://himalayas.app)