SEO Lead

Join [Hire Hangar](https://himalayas.app/companies/hire-hangar) and work with fast-growing global companies while building a long-term career. ### Job Title: SEO Lead (Local SEO & Google Business Profile — Home Services) **Location:** Remote **Time Zone:** US Time Zones (EST–PST) ### Role Overview We are hiring a highly experienced **SEO Lead with deep, hands-on experience in home-services and service-based industries** to lead and scale SEO delivery across a portfolio of US-based clients. This role is critical to performance and **is not suitable for candidates without direct experience in home-services SEO** (e.g., HVAC, plumbing, electrical, remodeling, roofing, junk removal, cleaning, painting). You will own strategy and execution across **local SEO, Google Business Profile (GBP), service-area businesses (SABs), competitive metro markets, and multi-location/franchise environments**. This is a hands-on role focused on rankings, map pack visibility, calls, and booked jobs—not theory or generic SEO. You’ll work closely with content, development, paid media/LSA teams, and account strategy to execute clear SEO plans and deliver measurable organic growth for service-based businesses. ### Key Responsibilities * Own SEO strategy and execution for a portfolio of **home-services clients** (HVAC, plumbing, electrical, roofing, remodeling, junk removal, painting, cleaning, etc.) * Build and maintain SEO roadmaps covering technical SEO, local visibility, content, GBP optimization, and link acquisition * Lead scalable SEO processes, templates, QA checks, and reporting standards across accounts * Stay current on Google algorithm updates, **local SEO changes**, AI-influenced search behavior, and E-E-A-T considerations specific to service businesses * Clearly prioritize actions that drive **map pack rankings, organic leads, and phone calls** ### Local SEO & Google Business Profile (GBP) * Drive consistent GBP ranking improvements across primary and surrounding service areas * Optimize categories, services, attributes, service areas, photos/videos, citations, and trust signals * Conduct city-level and service-level keyword research for local expansion * Support sustained map pack visibility in **highly competitive metro markets** * Manage and improve local SERP performance for **service-area businesses without storefronts** ### Content Strategy & Execution Oversight * Build content strategies for service pages, city/location pages, blogs, and topical authority clusters * Create SEO briefs aligned with **local intent, conversion goals, and service-based search behavior** * Review content for SEO quality, local relevance, and lead-generation effectiveness * Collaborate with internal and external writers (human and AI-assisted) while maintaining strict quality standards ### Link Building & Authority Development * Coordinate link acquisition efforts (citations, outreach, partnerships, placements) suited to home-services verticals * Maintain simple, scalable backlink playbooks that support local authority and trust * Monitor backlink gaps, authority metrics, and competitive benchmarks ### Technical SEO & On-Site Optimization * Run technical audits covering crawlability, indexation, internal linking, duplication, schema basics, and Core Web Vitals * Work directly with WordPress and development resources to implement SEO improvements * Support scalable **multi-location site structures** and internal linking strategies common in home-services businesses ### Performance, Reporting & Collaboration * Track performance using GA4, GSC, and SEO tools with a focus on **leads, calls, and local visibility** * Collaborate with paid media and LSA teams to align messaging and growth priorities * Communicate SEO priorities clearly to internal stakeholders and support consistent execution ### Required Qualifications * **3–5+ years of hands-on SEO experience with direct, proven experience in home-services or service-based industries** * Demonstrated success improving **local SEO and Google Business Profile rankings** for service-area businesses * Experience competing in **highly competitive local markets** (map pack + organic results) * Strong familiarity with multi-location and franchise-style SEO structures * Solid technical SEO foundation (audits, indexation, internal linking, CWV awareness, basic schema) * Strong proficiency with WordPress, including on-page optimization and common technical fixes * Ability to produce clear SEO documentation, briefs, roadmaps, and performance reporting * Excellent organization and time management across multiple active client campaigns * **Non-negotiable:** Prior professional remote work experience, fluency with remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar), and experience supporting US- or UK-based teams/clients. Candidates without clear remote experience will not be considered. **Important:** This role requires real-world experience in home-services SEO. Candidates without hands-on experience in service-based industries (HVAC, plumbing, electrical, roofing, remodeling, etc.) will not be considered. ### Preferred Qualifications * Deep experience in one or more home-services verticals (HVAC, plumbing, electrical, roofing, cleaning, junk removal, remodeling) * Experience with home-services CRMs and marketing stacks (ServiceTitan, Jobber, Workiz, Housecall Pro, or similar) * Experience collaborating with paid media and Google Local Services Ads (LSA) teams * Experience implementing and validating structured data/schema * Experience mentoring junior SEO specialists or coordinating contractors/vendors ### Tools & Technology * Google Search Console (GSC), Google Analytics 4 (GA4) * ### SEMrush and/or Ahrefs * ### WordPress and common SEO plugins * Local SEO & GBP tooling (citation management, listings, review workflows — tooling varies by client) * Reporting dashboards and spreadsheets (Looker Studio, Google Sheets, or equivalent) * Remote collaboration tools (Slack, Zoom, Google Workspace, Asana or similar) ### Please NOTE It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps—the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles. We connect top talent with vetted employers, competitive pay, and real growth opportunities. Originally posted on [Himalayas](https://himalayas.app)