SEO Manager

**Job Description:** **Key Responsibilities** ·       Lead SEO strategy and execution for client accounts across **domestic China and international markets** ·       Develop SEO roadmaps covering **technical SEO, on-page optimization, content strategy, and authority building** ·       Drive organic performance across **Baidu, Google, and Bing**, adapting strategies to different platforms and markets ·       Apply **AI-driven SEO approaches** to improve keyword research, content planning, optimization, and performance analysis ·       Use AI tools to support scalable SEO workflows (e.g., content briefs, gap analysis, SERP insights, reporting automation) ·       Partner with content, UX, and development teams to embed SEO best practices into website builds, migrations, and ongoing optimization ·       Manage technical SEO initiatives, including crawlability, indexation, site architecture, page performance, mobile optimization, and structured data ·       Monitor and analyze SEO performance (traffic, rankings, conversions), translating data into actionable insights for clients ·       Prepare and present clear SEO reports, insights, and recommendations to clients and internal stakeholders ·       Stay current with algorithm updates, AI-driven search developments (e.g., generative search, AI overviews), and regulatory considerations in China and globally ·       Support new business pitches and contribute to SEO thought leadership within Merkle China ·       Mentor junior team members and contribute to team capability building (scope dependent on level) **Requirements** ·       **Associate Manager:** ~3–4 years of SEO experience ·       **Manager:** 5+ years of SEO experience ·       Hands-on experience with **Baidu, Google, and Bing** SEO ·       Experience supporting or leading **international SEO** programs ·       Strong understanding of **technical SEO fundamentals** ·       Familiarity with **AI tools and workflows** for SEO or digital marketing (e.g., content generation, analysis, automation) ·       Experience with SEO and analytics tools (e.g., Google Analytics, Google Search Console, Baidu Webmaster Tools, Screaming Frog, SEMRush, Ahrefs, etc.) ·       Data-driven mindset with strong analytical and problem-solving skills ·       Client-facing experience with good communication and presentation skills ·       Ability to manage multiple projects in a fast-paced agency environment ·       Fluent in **Mandarin**; strong working proficiency in **English** **Location:** Shanghai - Haisu Plaza **Brand:** Merkle **Time Type:** Full time **Contract Type:** Fixed Term Contract (Fixed Term)