Social Media Lead for Talent

### **About the Role** Social media is the highest-leverage item we can do behind our top talent. We need a Social Media Lead who lives and breathes organic content strategy, knows every algorithm update the day it drops, and can build repeatable, creator-specific playbooks that actually move the needle on social media growth and monetary growth for our top talent. ### **What You'll Do** **Strategy & Research** * Develop bespoke social strategies for top-tier Playbook talent * Research viral trends, algorithm changes, and new platform features across Instagram and TikTok * Track and analyze performance of our top talent weekly * Run weekly viral content analysis and distribute insights to the team * Publish a recurring newsletter on social trends relevant to our creator verticals * May do community calls / webinars * Feedback and support for paid ad creative * Support with curriculum and creator training **Creator Playbooks** * Build launch marketing kits: do-exactly-this templates, post formats, captions, timing — no guesswork * Build challenge marketing kits in the same format * Break down posting perfection for each key vertical: Fitness, Yoga, CrossFit, Moms & Dads, etc. * Develop mastery of what to post for lead generation vs. conversion — and teach it * Cover ad creative strategy, since most paid is amplified organic **Editing & Production Guidance** * Stay current on the best editing tools and techniques * Coach creators and CMs on how to edit better — speed, hooks, retention **Growth Tracking** * Own social growth tracking for our top 50 creators * Surface the biggest opportunities and the biggest gaps each week ### **Who You Are** * You have a genuine obsession with social media — you track algo changes like a hawk and know what's working before it goes mainstream * You've developed content strategy for creators, brands, or talent at scale * You can distill complex strategy into simple, actionable templates that a creator can execute without a second question * You understand the organic-to-paid funnel and can think across both * Bonus: you're AI-savvy and excited about building tools that scale this work * Comfortable working across fitness, wellness, and lifestyle verticals ### **How This Role Works** Initially, this person will be building the playbooks and feeding strategy directly to creator managers, who will hold creators accountable for execution. Long-term, the vision is to build AI-powered tools that automate the delivery of social guidance to creators at scale. This is a role with a real path to building something big. ### **Team** 1 key hire to start, with support to be determined. We're looking for someone who is ideally AI-savvy and excited about building infrastructure, not just executing it.