Social Media Manager - Au Construction

### **Social Media Manager - AU Market (Remote)** ### Work From Home | Full-Time | AU Hours | PH-Based [OutsourcedIn](https://himalayas.app/companies/outsourcedin) is partnering with an Australian client to hire an experienced **Social Media Manager** with proven hands-on experience managing Australian-based business accounts. This role requires a strong understanding of the **Australian market, audience behaviour, platform trends, and advertising standards**. The successful candidate will drive brand awareness, engagement, and lead generation through structured content strategy and paid social campaigns. ### **Mandatory Requirement** Minimum **2 years experience managing Australian-based social media accounts (ESSENTIAL)** ### **About the Role** You will be responsible for developing and executing social media strategies tailored to the Australian market, managing both organic and paid campaigns, and delivering measurable performance outcomes. This is a performance-driven role focused on engagement, lead generation, and ROI. ### **Key Responsibilities** **Strategy & Planning** Develop and execute social media strategies aligned with AU market trends Build structured monthly content calendars Plan campaign rollouts aligned with business objectives Identify local audience targeting opportunities **Content Creation** Create engaging, conversion-focused content Write compelling captions tailored to AU audiences Oversee graphics and short-form video production ### Maintain consistent brand voice **Platform Management** Manage Facebook, Instagram, LinkedIn, and TikTok (if applicable) ### Ensure consistency across all channels **Paid Advertising** Manage Meta Ads and LinkedIn Ads campaigns ### Build conversion-focused funnels ### Optimise cost per lead (CPL) Conduct A/B testing and campaign refinements **Analytics & Reporting** Track engagement, reach, CTR, CPL, conversions, and ROI Provide monthly reporting with actionable insights Optimise campaigns based on performance data **Community Engagement** Manage comments and inbox professionally ### Monitor brand reputation Engage with local audiences and relevant communities ### **Required Skills & Experience** Minimum 2 years Australian social media management experience Strong understanding of Australian consumer behaviour ### Experience using Meta Business Suite ### Hands-on paid ads management experience Canva or Adobe Suite proficiency Strong copywriting skills ### Data-driven mindset ### **Highly Regarded** ### Experience in construction industry Lead generation campaign experience ### Basic video editing skills ### **Key Performance Indicators** Follower growth ### Engagement rate ### Cost per lead Conversion rate ### Campaign ROI Originally posted on [Himalayas](https://himalayas.app)