Social Media Marketing Manager

**By joining Bio-Techne, you’ll join a company with a powerful and positive purpose of enabling cutting-edge research in Life Sciences and Clinical Diagnostics. Bio-Techne, and all of its brands, provides tools for researchers to further treat and prevent disease worldwide.** Pay Range: $87,600.00 - $144,000.00 **Position Summary:**   The Social Media Manager is responsible for shaping and executing Bio-Techne's social media strategy across customer-facing brands. This position serves as a key cross-functional partner, collaborating closely with Product Marketing and Content Marketing, Corporate Communications, Creative, Marketing Operations, Analytics, SEO and SEM teams to help guide social-first storytelling approaches and promote social media best practices.  Through strong stakeholder management and partnership, this position combines social strategy, content activation and AI Search optimization principles to help Bio-Techne adapt to evolving customer discovery behaviors. The role serves as a key driver of social media thought leadership and digital authority-building initiatives that enhance Bio-Techne's visibility and credibility across both traditional and AI-powered discovery ecosystems.  The role leads a small team to scale social media impact across brands and business units while fostering collaboration, operational excellence and continuous innovation.  **Key Responsibilities:**   Social Media Strategy and Governance  * Collaborate with Product Marketing, Content Marketing, Corporate Communications, Brand and business stakeholders to shape and execute enterprise social media strategies that align with business objectives and audience needs  * Serve as the subject matter expert for social media strategy, platform best practices and social content optimization, helping guide stakeholders in adopting effective social media approaches  * Own channel roadmaps and lead strategic channel initiatives, partnering with stakeholders to prioritize and execute high-impact opportunities  * Oversee social media activation and following best practices across LinkedIn, YouTube, X, Reddit and emerging channels  * Partner with stakeholders to coordinate social content planning, governance and calendar management across brands and platforms  * Build social media frameworks that support engagement, awareness and thought leadership objectives  * Govern social channel standards, publishing processes and platform optimization  * Monitor and share insights on competitor activity, social trends and industry best practices  Content Amplification, Thought Leadership & Brand Authority  * Partner with SEO, Content Marketing, Product Marketing, Corporate Communications and Brand teams to shape and amplify social content strategies  * Influence content development through audience insights, platform expertise, performance data and emerging social media trends  * Develop content distribution plans that increase visibility, engagement and content reach across priority audiences  * Support the enterprise employee advocacy strategy and own program governance, enablement and performance measurement  * Expand social media employee advocacy and thought leadership initiatives across brands and business units  * Support creating programs that strengthen brand credibility, expertise and authority across digital ecosystems  * Partner with SMEs, Product Marketing and Corporate Communications to expand Bio-Techne's thought leadership presence across social, community and emerging discovery platforms  AI Visibility  * Partner closely with SEO and Content teams to improve visibility within AI-powered search experiences  * Incorporate GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) best practices into social media content strategies  * Create playbooks and best practices that connect social signals, content authority and AI discoverability  * Support testing and measurement of AI visibility initiatives  Community & Audience Engagement  * Help build programs that strengthen customer engagement and community participation  * Support developing audience engagement strategies on key platforms and user-generated content platforms  * Partner with stakeholders to identify opportunities for meaningful customer interactions  * Monitor community health and engagement trends and share insights and recommendations with stakeholders  Team Leadership & Vendor Management  * Lead, coach and develop a small team of social media professionals  * Establish priorities, allocate resources and remove obstacles to enable successful execution of social media initiatives  * Manage relationships with social media platform partners  * Partner with vendors to identify new opportunities, optimize performance and incorporate industry best practices  Measurement & Insights  * Define KPIs and reporting frameworks for social performance and AI visibility efforts  * Deliver actionable insights and recommendations to stakeholders  * Tie back performance to actions and determine next steps to drive results  * Measure contribution to brand authority, engagement, audience growth and discoverability  * Support development of dashboards and performance reporting  **QUALIFICATIONS:** * Bachelor's degree in Marketing, Communications, Digital Marketing or related field  * 5+ years of social media, content marketing, digital marketing or SEO experience  * Experience building social media strategy, programs and processes  * Experience developing content distribution and audience engagement strategies  * Understanding of SEO, AI Search, GEO or AEO concepts  * Experience using social listening platforms  * Experience in B2B, Life Sciences or highly technical industries preferred  * Experience with AI-powered search platforms and discovery experiences preferred  * Experience working cross-functionally within matrixed organizations preferred  **Knowledge, Skills, and Abilities:**  * Impeccable communication skills, including presenting recommendations to senior leadership  * Continuous learner who stays up to date with the Digital Marketing and AI industry  * Interpersonal effectiveness and rapport-building  * Strong cross-functional influence skills   * Data analysis and interpretation, including proficiency in analytics tools (e.g Google Analytics, Adobe Analytics) and data visualization tools (e.g DOMO, Power BI, Tableau)  * Self-directed with ability to identify and lead process and channel improvement efforts  * Knowledge of social media employee advocacy, thought leadership and brand authority-building strategies within digital and social ecosystems  * Exceptional attention to detail and a commitment to flawless execution  * Strong time management, organizational, planning and prioritization skills  **Tools and Platforms (Examples)**   Social Media: LinkedIn, YouTube, X, Facebook, Sprinklr, Sprout Social  Social Listening: Sprout Social, Brandwatch, Talkwalker, Meltwater  Analytics: Adobe Analytics, Google Analytics, GTM, Power BI, DOMO  SEO & AI Visibility: Semrush, STAT, Botify   Workflow: Workfront, JIRA, Monday.com **Why Join Bio-Techne:** * ### We offer competitive insurance benefits starting on day one: medical, dental, vision, life, short-term disability, long-term disability, pet, and legal and ID shield. * ### We invest in our employees’ financial futures through 401k plans, an employee stock purchase plan (ESPP), Health Saving Account (HSA), Flexible Spending Account (FSA), and Dependent Care FSA. * ### We empower our employees develop their careers through mentorship, promotional opportunities, training and development, tuition reimbursement, internship programs, and more. * ### We offer employee resource groups, volunteer paid time off, employee events, and charity drives to build a culture of caring and belonging.  * ### We offer an accrued leave policy with paid holidays, paid time off, and paid parental leave. * ### We foster a culture of empowerment and innovation, where employees feel valued and encouraged to bring their new ideas to the table. **Bio-Techne is an E-Verify Employer in the United States.** **All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.** **To protect the interests of all, Bio-Techne will not accept unsolicited resumes from any source other than a candidate application. Any unsolicited resumes sent to Bio-Techne will be considered Bio-Techne property.** _**This position requires work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States (e.g., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant work status). If you require a reasonable accommodation to complete an application, participate in an interview, or take part in any other stage of the recruitment process, please contact**_ [_**[email protected]**_](mailto:[email protected]) _**for assistance.**_