Specialist I Retail Marketing Ekin East Gc

Position Summary As part of the Region Retail Marketing team, you will help bring Nike's athlete-first vision to life by building meaningful connections with athletes and members through retail experiences, community engagement, and sport-focused activations. You will support the execution of seasonal retail marketing initiatives, athlete education programs, and community activities across assigned cities and sports categories. Key Responsibilities Community Engagement * Support running, fitness and basketball community programs within assigned cities. * Execute athlete and member experiences that connect consumers to sport. * Assist store teams in building and growing local sport communities. Retail Marketing Execution * Support implementation of seasonal retail marketing initiatives across stores. * Execute EKIN activations and athlete education programs. * Ensure consistent delivery of retail marketing tools and consumer experiences. Store Enablement * Deliver training materials and marketing assets to frontline teams. * Coordinate with store teams to ensure effective execution. * Gather consumer and store feedback to improve future initiatives. Cross-Functional Collaboration * Partner with EKIN, Marketplace and Store Operations teams. * Support execution of regional sport priorities. Qualifications Experience * 1-3 years of experience in Marketing, Retail Marketing, Community Marketing, Sports Marketing or related fields. * Retail, sports, lifestyle or youth culture experience preferred. Skills * Strong communication and coordination skills. * Fluent in Mandarin and working-level English. * Strong execution and project management capabilities. Passion * Passionate about sports, youth culture and community building. * Willing to work closely with frontline retail teams and consumers.