Sports & Community Marketing Specialist – Hk & Macau

**% OF** **TIME** _(optional)_ **DUTIES AND RESPONSIBILITIES** 30% **Sports & Community Marketing** * Build and execute sports and community programs, including race activations, product trial initiatives, workshops, and brand events aligned with the marketing and race calendar. * Identify opportunities to grow visibility and engagement within running and athletic-lifestyle communities. * Build and maintain strong relationships with race organizers, athletes, run clubs, grassroots communities, sports media, and brand partners. * Coordinate with agency partners on campaign and event execution, including production, logistics, timelines, and on-site operations. * Ensure community and race activations are amplified through strong storytelling on digital and social channels. 30% **Athlete & Sports Marketing Strategy** * Support development and execution of HOKA’s athlete and sports marketing strategy in Hong Kong and Macau. * Work with the Marketing Manager to assess, structure, and evolve the athlete portfolio, tiering, and ecosystem. * Manage day-to-day servicing of athletes and affiliates, including communication, product coordination, race support, and activation planning. * Track athlete performance, race participation, and milestones, preparing updates and reports for stakeholders. * Maintain accurate records of athlete servicing, product allocation, contractual deliverables, and engagement activities. * Support athlete communication planning in collaboration with internal teams and agency partners. * Coordinating and compiling marketing performance recaps and post-campaign reports * Stay up to date on industry trends, new tools, and best practices to help improve campaign performance and measurement 30% **Product Seeding & Inventory Coordination** * Execute product seeding initiatives across athletes, community partners, media, creators, and stakeholders. * Maintain and manage the master seeding list, ensuring alignment with marketing priorities. * Coordinate seeding logistics, inventory tracking, forecasting, and delivery timelines in collaboration with internal teams. 5% **Cross-functional Collaboration & Operations** * Collaborate with Marketing, Merchandising, Sales, and global Sports Marketing teams to ensure alignment across initiatives. * Share product feedback, athlete insights, and market intelligence with internal stakeholders. * Assist the Marketing Manager in budget planning and invoice management. * Prepare clipping reports, athlete updates, and activation recaps for stakeholders. 5% **Other Responsibilities** * Represent HOKA externally with credibility and professionalism. * Provide constructive feedback to partners and agencies to improve execution. * Support achievement of business and brand targets through **QUALIFICATIONS** **Year(s) of Experience & Background Required** * University degree or above. * 5+ years of experience in sports marketing, brand marketing, community management, PR, or event management. * Proven experience managing external stakeholders (athletes, agencies, communities, partners, media). * Strong project and time management skills, able to handle multiple priorities in a fast-paced environment. * Highly organized, detail-oriented, and disciplined in execution. * Strong interpersonal and communication skills to build and maintain professional relationships. * Experience in running races, endurance sports, or sports communities preferred. * Existing network within running/sports/athletic-lifestyle industry is an advantage. * Proficient in Microsoft Office. * Fluent in Cantonese and English; Mandarin is a plus. * Willingness to travel overseas as required. * Fluent in English and Cantonese (written and spoken); Mandarin a plus.                   **Functional & Technical Competencies** * Hands-on involvement in race activations, athlete servicing, and grassroots community programs. * Familiarity with seeding logistics, inventory management, and partnership activations. * Experience amplifying sports/community initiatives through digital and social storytelling.