SVP Commercial Data Insights & Strategy

It's fun to work in a company where people truly BELIEVE in what they're doing! ------------------------------------------------------------------------------- _We're committed to bringing passion and customer focus to the business._ **Role Summary** The SVP Data, Insights & Analytics is responsible for ensuring strategy is grounded in rigorous, objective data and translated into clear, actionable decisions. This leader serves as a strategic partner to Commercial executive leadership, owning the end-to-end process of turning market, customer, and portfolio intelligence into prioritized actions, resource allocation decisions, and measurable outcomes. This role is not a traditional reporting or request-driven analytics function. Instead, it operates as a **decision engine**, proactively framing choices, delivering clear recommendations, and enabling leadership to make faster, more confident strategic and operational decisions. **Key Responsibilities** **Strategic Decision Support & Recommendation Ownership** * Frame critical business questions as structured decision problems (options, trade-offs, risks, and upside) * Lead development of clear, actionable recommendations across key topics such as: * Market selection and expansion * Customer segmentation and targeting * Coverage and staffing models * Capital and resource allocation * Serve as a thought partner to Commercial executive leadership on both strategy formulation and execution * Drive decision clarity and alignment across leadership teams **Market, Customer Segment & Competitive Intelligence** * Lead market sizing, segmentation, and prioritization using internal and third-party data sources * Identify where the bank can competitively win, and where it should not compete * Deliver actionable insights on customer needs, behaviors, and profitability drivers * Translate market intelligence into clear go-to-market implications, including: * Coverage model design * Industry/vertical focus * Investment priorities **Portfolio & Growth Driver Analytics** * Analyze portfolio performance to identify true drivers of growth, profitability, and client primacy * Develop scenario-based analyses outlining requirements to achieve strategic outcomes (e.g., staffing changes, pricing adjustments, product expansion) * Support strategic planning, budgeting, and capital allocation with rigorous, data-backed trade-off analysis * Identify and quantify opportunities for profitable growth and optimization **Strategy Execution & Performance Enablement** * Translate strategic priorities into measurable outcomes, KPIs, and scorecards * Establish a consistent leadership cadence linking: * Strategy * Decision-making * Performance tracking * Ensure metrics reflect strategic intent, avoiding disconnected or purely operational reporting * Monitor performance against strategic goals and recommend course corrections **Governance, Standards & Operating Model** * Define and govern core Commercial strategy metrics, assumptions, and definitions * Establish a scalable operating model that prioritizes decision-oriented work over ad hoc reporting * Set clear intake guardrails and prioritization frameworks * Partner cross-functionally (Finance, Marketing, Credit, Treasury, Operations) to drive alignment, data integrity, and adoption * Build organizational capability around data-driven decision-making **Leadership & Team Responsibilities** * Build, lead, and develop a high-performing team spanning strategy, analytics, and insights * Foster a culture of intellectual rigor, accountability, and proactive problem solving * Elevate the role of data and insights as a core strategic asset across Commercial Banking * Influence senior stakeholders and drive alignment across complex, matrixed environments **Qualifications** * 12+ years of experience in strategy, analytics, consulting, or financial services, with significant leadership experience * Proven track record of translating data and analysis into business decisions and measurable outcomes * Deep expertise in Commercial Banking, including portfolio dynamics, client segmentation, and growth strategy (preferred) * Strong executive presence with the ability to influence senior leaders and drive alignment * Exceptional problem structuring, critical thinking, and communication skills * Experience leading cross-functional initiatives and operating in complex organizational environments _Equal Employment Opportunity Information: Simmons First National Corporation and its subsidiaries are committed to a policy of equal employment with respect to a person's race, color, religion, sex, ancestry, sexual orientation, gender identity, national origin, covered veterans, military status, physical or mental disability or any other legally protected classifications._