Team Lead Premier & Private Proposition

rhb bank berhad

📍 kuala lumpur malaysia🕐 1mo ago🔗 workday

Job Description

* Develop and manage the affluent segment strategy and customer value proposition * Identify key customer needs, behaviours and opportunities for growth * Design segment-specific offerings (bundles, pricing, privileges, services) * Partner with product, marketing and distribution teams to execute campaigns and offerings * Monitor segment KPIs such as AUM growth, product penetration, customer acquisition and retention * Enhance customer experience and journey across digital and physical channels * Perform regular competitor benchmarking on Premier customer service and explore customer loyalty/advocacy metrics to ensure consistency and the relevancy of the Core Value Proposition. * Review and identify opportunities to reduce cost to serve for Premier and operational efficiency. * Provide frontline enablement support (toolkits, training, selling narratives) * Use data to track segment performance, customer behaviour and portfolio health * Identify gaps and propose strategies to drive segment engagement and profitability * Lead each project/ initiative from inception to completion, including:       >   Ideation, selection and sizing of Premier value propositions that will drive profit growth
Team Lead Premier & Private Proposition at rhb bank berhad | MergeJobs