Team Lead Premier & Private Proposition
rhb bank berhad
📍 kuala lumpur malaysia🕐 1mo ago🔗 workday
Job Description
* Develop and manage the affluent segment strategy and customer value proposition
* Identify key customer needs, behaviours and opportunities for growth
* Design segment-specific offerings (bundles, pricing, privileges, services)
* Partner with product, marketing and distribution teams to execute campaigns and offerings
* Monitor segment KPIs such as AUM growth, product penetration, customer acquisition and retention
* Enhance customer experience and journey across digital and physical channels
* Perform regular competitor benchmarking on Premier customer service and explore customer loyalty/advocacy metrics to ensure consistency and the relevancy of the Core Value Proposition.
* Review and identify opportunities to reduce cost to serve for Premier and operational efficiency.
* Provide frontline enablement support (toolkits, training, selling narratives)
* Use data to track segment performance, customer behaviour and portfolio health
* Identify gaps and propose strategies to drive segment engagement and profitability
* Lead each project/ initiative from inception to completion, including:
> Ideation, selection and sizing of Premier value propositions that will drive profit growth