Team Leader Marketing Content Factory
union tank eckstein
📍 germany - kleinostheim germany - frankfurt germany🕐 6d ago🔗 workday
Job Description
**Vibe with us - more than 700 colleagues across Europe are looking forward to meet you!**
We are one of the leading mobility service providers in Europe and enable our customers in over 40 countries to refuel, charge their e-vehicles, process tolls and use other innovative & digital solutions for fleet management. UTA Edenred was founded in 1963 and is now part of Edenred SE. In short: We simplify mobility.
**Team Leader Marketing Content Factory (all genders)**
full-time position in our Division Marketing in the Frankfurt metropolitan area as soon as possible.
**Your tasks:**
* Lead the content and communication workstream of the Edenred Mobility rebranding across EMEA, including naming architecture, messaging, asset transition and market rollout in close collaboration with Group teams in Paris
* Build and govern Edenred Mobility’s organic social media presence across EMEA, defining strategies, editorial calendars and channel playbooks across LinkedIn, YouTube, Instagram and TikTok
* Develop commercial content in collaboration with our Sales Excellence team that supports revenue, including customer success stories, testimonials, case studies, whitepapers, lead magnets and sales enablement materials
* Establish scalable content approaches and clear processes for content requests, prioritisation, production, approval and performance measurement
* Lead visual storytelling and create engaging formats such as infographics, explainer visuals and short-form video that make our products easy to understand and share
* Select and manage agencies and freelancers, while leading and developing the Marketing Content team and continuously improving quality, speed and AI-supported production
* Own media relations, press releases, executive thought leadership and selected key events, while working closely with the Growth & Demand team to connect content with paid media, SEA and SEO activities
**Your profile:**
* Completed degree in Marketing, Communications, Media, Business Administration or a comparable qualification
* Several years of leadership experience in marketing content, brand or communications, ideally in a B2B environment, with a proven ability to develop and raise the performance of a team
* Hands-on experience with rebranding or brand architecture projects within a complex corporate environment involving multiple entities, countries and stakeholders
* Proven experience in building and growing organic social media channels across platforms such as LinkedIn, YouTube, Instagram and TikTok, with a clear focus on measurable performance
* Strong editorial judgement and excellent copywriting skills, combined with experience in PR, media relations and commercial content that supports business objectives
* Experience in selecting and managing agencies and freelancers, including pitches, briefing, quality management and budget responsibility, combined with a pragmatic and entrepreneurial approach
* Confident use of AI tools for content production, such as ChatGPT or Claude, and a good understanding of automation platforms as well as AI-powered image and video tools
* Excellent English and German skills; additional language skills are an advantage
**What do we offer?**
* Flexible working hours: The optimal compatibility of family, leisure and career is a matter of course for us.
* Shopping Card: The Ticket Plus City Card is topped up with €50 per month for all employees.
* Mobile working: Whether working from home or on site in a team, flexibility is very important to us.
Please submit your application documents in **German or** **English**.
Your contact person:
**Mira Kuhn** / Expert Talent Acquisition
🌍 [[email protected]](mailto:[email protected]?subject=Exploring%20Opportunities%20at%20UTA%20Edenred)
📱 +49 6027 509 735
**Apply now and Vibe with us !**