Technical Business Development Director

**At Cadence, we hire and develop leaders and innovators who want to make an impact on the world of technology.** ----------------------------------------------------------------------------------------------------------------- We offer amazing opportunities to grow, no matter where you are in your career. **Key Responsibilities** **1\. Business Development & IP Sales** * Drive IP licensing growth in China, with a strong focus on **Tensilica** CPU technologies. * Engage with SoC teams in **automotive, AR/VR, mobile, smart speakers, TWS, and broader consumer markets**. * Identify and qualify new business opportunities, expand existing accounts, and manage the full sales cycle. * Understand customer architecture requirements, future roadmaps, and competitive offerings to position Tensilica IP effectively. * Work closely with China sales teams to develop and execute regional account strategies. **2\. Software Partner Ecosystem Management** * Build, develop, and nurture relationships with key **software vendors**, including: * AI/ML algorithm developers * Audio/voice/ANC/beamforming software vendors * Vision and XR software developers * Automotive middleware and safety‑related software providers * Advocate Tensilica IP by driving: * Partner onboarding * Technical enablement * Performance optimization * Joint solution and reference design development * Expand the breadth of use cases supported on Tensilica IP, including: * AI inferencing * Audio/voice processing * Sensor fusion * XR/AR acceleration * Always‑on, low‑power workloads **3\. Collaboration with China Sales & FAE Teams** * Work hand‑in‑hand with the China sales organization to coordinate account strategies and engagement plans. * Partner closely with FAE teams to: * Support technical evaluations * Manage benchmarking activities * Drive proof‑of‑concept engagements * Resolve technical blockers that influence purchasing decisions * Provide feedback from customers and partners to guide product planning and roadmap decisions. **4\. Market Intelligence & Strategic Planning** * Develop China‑specific go‑to‑market strategies for automotive and consumer segments. * Monitor industry trends, emerging workloads, regulatory standards, and local ecosystem shifts (software and hardware). * Represent the company at China industry conferences, partner workshops, customer summits, and semiconductor forums. **Qualifications** **Required** * **Bachelor’s or Master’s in Electrical Engineering, Computer Engineering, or related discipline.** * **10+ years of experience** in semiconductor IP, DSP/CPU/NPU technologies, SoC design, embedded software, or related business development roles. * Strong technical understanding of CPU architectures, signal processing, embedded systems, and AI workloads. * Proven success selling semiconductor IP or building technical business engagements in China. * Familiarity with software ecosystems in **audio, voice, AI/ML, AR/VR, and automotive domains**. * Excellent communication, negotiation, and relationship‑building skills. * Ability to travel within China and internationally. **Preferred** * Direct experience with **RISC-V or ARM** or similar configurable CPU architectures. * Existing relationships with: * China automotive SoC vendors * Smartphone/IoT/CE chipmakers * AR/VR and edge‑AI solution developers * Leading software algorithm partners * Understanding of heterogeneous compute architectures, low‑power SoC design, or automotive functional safety (e.g., ISO26262). Be proud and passionate about the work you do. Together, our One Cadence -- One Team culture drives our success.  **We’re doing work that matters. Help us solve what others can’t.** -------------------------------------------------------------------