Therapeutic Area Representative

**Band** Level 3   **Job Description Summary** The Oncology Therapeutic Area Representative is responsible for executing the in-field commercial strategy for assigned oncology brands within a defined territory. The role focuses on high-quality customer engagement, effective execution of brand and tactical plans, generating demand, and delivering agreed business objectives. The Oncology Therapeutic Area Representative serves as a trusted partner to oncology healthcare professionals (HCPs), supporting scientific exchange and appropriate product use while operating in full compliance with Novartis policies, ethical standards, and local regulatory requirements.   **Job Description** **Major Accountabilities** * Execute the ICE field execution framework by: * Segmenting customers according to company standards (e.g., via ViP tool). * Applying value-based tiering. * Using tailored promotional content and key messages based on customer segments. * Adhering to data-driven call plan recommendations (e.g., via IDS+). * Consistently deploying personalized omnichannel customer journeys enabled by global digital tools (e.g., RepAI, IDS+, OnCore, Veeva, etc.). * Timely documenting customer interactions and visits. * Deliver high-quality, compliant promotional activities and customer engagements aligned with oncology brand and Therapeutic Area (TA) strategies by: * Applying approved messages through the 6 Impact Behaviors (6IBs) selling model. * Leveraging technology-enabled solutions to enhance customer engagement (e.g., RepAI, IDS+, OnCore, Veeva CRM, etc.). * Continuously improving execution quality through coaching feedback, field effectiveness assessments (STEM), and performance insights (e.g., BEST, C360) in collaboration with the Area Manager and/or TA Lead. * Act as a trusted **Oncology Therapeutic Area Partner** to oncologists and other oncology stakeholders by communicating clinical evidence, treatment guidelines, real-world insights, and appropriate product use to support optimal patient outcomes. * Develop and maintain strong professional relationships with oncology healthcare professionals, cancer centers, key accounts, and multidisciplinary care teams within the territory. * Maximize the use of technology-enabled support systems, including "next best action" recommendations, to improve customer engagement effectiveness. * Gather, analyze, and share field insights regarding oncology treatment practices, patient pathways, market dynamics, competitor activities, customer needs, and territory opportunities to support strategic decision-making. * Participate in oncology congresses, local scientific meetings, advisory boards, and promotional activities in compliance with governance standards. * Collaborate cross-functionally with Oncology Marketing, Medical Affairs, Value & Access, Business Excellence, and other key partners to deliver a seamless customer experience. * Operate in full compliance with Novartis policies, ethical standards, pharmacovigilance requirements, and local regulatory guidelines. **Ideal Background** **Education** * University degree in Life Sciences, Pharmacy, Medicine, Business, or a related field. **Languages** * Country language required. * English preferred. **Experience / Professional Requirements** **Relevant Experience** * Proven experience in the pharmaceutical, biotechnology, or healthcare industry. * Experience in **Oncology** is strongly preferred. * Strong understanding of oncology disease areas, treatment landscapes, clinical data interpretation, and patient journeys. * Demonstrated ability to build and maintain relationships with oncologists, hematologists, pharmacists, and other healthcare stakeholders. * Strong customer engagement and stakeholder management skills. * Ability to effectively execute personalized omnichannel customer engagement strategies. * Commercial mindset with strong execution and accountability. * Analytical skills with the ability to interpret data, insights, and KPIs to drive performance. * Excellent communication, presentation, and scientific discussion skills. * Ability to work independently while collaborating effectively across cross-functional teams. * Demonstrated proficiency in leveraging digital and AI-enabled tools as part of daily work. * High standards of integrity, ethics, compliance, and patient-centricity.   **Skills Desired** Commercial Excellence, Conflict Management, Cross-Functional Coordination, Customer Insights, Influencing Skills, Key Account Management, Professional Ethics