Trade Activations Representative

**Job Purpose** Captures the interest of the target market through effective merchandising, shelf management and support of promotions and events to increase awareness and consideration. **Key Duties and Responsibilities** **Job Scope and Context** * Individual Job * Based on the road, with travel to regional locations * Target driven, able to work independently, pressured environment * Planning and problem-solving skills required * Good communication skills **Products and POS attractively presented to capture the interest of the target market** Merchandise the product * Stock is rotated according to FIFO principles * Shelf and floor space opportunities negotiated to ensure optimum positioning of the product * Shelf and floor space key account agreements implemented * Shelf positioning vs. competitive set (CATMAN) implemented according to guidelines * Competitor and incorrect pricing fed back to trade execution manager or sales manager * Point of sale materials set up * Displays set up according to company standards * Displays are clean, neat and fully stocked * Calls and displays recorded on standard daily working sheets * Display list/Task List of allocated area updated and handed in by agreed deadline * Feedback on POS and opposition brands provided weekly according to agreed deadlines * Ad hoc reports on events, merchandising, displays and shelf management submitted on time according to agreed format Implement promotions * Point of sale arranged and delivered on time * Promotions merchandised as per brand guidelines * Promotional cycles implemented in full and on time * Set up and break down of events and promotions * Promotional feedback and monthly presentations Manage POS Material * • POS booked out and returned in a good condition according to agreed process * • POS material stored and transported carefully and appropriately **Productive relationships with internal and external stakeholders maintain** Liaise with sales representatives and sales managers * Stock available * Pricing is correct * POS materials used correctly * Correct display at the agreed time Liaise with POS warehouse * POS booked out and returned in a good condition according to agreed process Build relationships with customers * Customer queries and problems resolved effectively * Pernod Ricard is a preferred supplier * Ad hoc merchandising opportunities identified **Key Competencies and Experience** **Functional and Technical Competencies:** * Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management **Behavioural Competencies:** * Effective Decision Making, Planning and Organising, Teamwork, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative **Qualifications and Experience:** * National Senior Certificate * 2 years merchandising or event experience in the liquor industry or within an FMCG environment * Valid Driver’s Licence **Job Posting End Date:** 2026-08-03 **Target Hire Date****:** 2026-09-01 **Target End Date**: