Trade Marketing Manager - Mumbai

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story. We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee. At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact. **Key Responsibilities** **1\. Asset Ideation & Design Innovation (Primary Focus)** * Conceptualize **new-age retail visibility assets** (FSU, WOW, SIS, shelf solutions, digital integrations if any) * Drive **design-led thinking** to improve in-store brand recall and shopper engagement * Work closely with agencies/fabricators to translate ideas into scalable assets * Benchmark and bring **global / cross-industry best practices** into execution **2\. Campaign Conceptualization & Activation** * Design **trade campaigns, activation ideas, and shopper programs** * Develop **innovative GTM execution frameworks** aligned with brand strategy * Create **account-specific activation ideas** for key channels (Pharmacy, Clinic, Hospitals, eB2B) * Ensure strong **storytelling through in-store assets and execution** **3\. Execution Excellence & Deployment** * Lead rollout of assets and campaigns across regions * Ensure **uniformity, quality, and brand consistency** * Monitor **visibility compliance, POSM utilization, and execution standards** * Conduct **store audits and feedback loops for continuous improvement** **4\. ROI & Performance Tracking** * Track **ROI of visibility assets and campaigns** * Analyse **spends efficiency and impact on sell-out** * Recommend **optimization and scale-up of high-performing ideas** **5\. Capability Building & Training** * Train field teams on: * Asset deployment standards * Visual merchandising principles * Campaign execution excellence * Build **playbooks for innovative execution** **6\. Vendor & Agency Management** * Manage design agencies, fabricators, and execution partners * Ensure **cost optimization, quality, and timelines** * Drive **innovation through vendor ecosystem** **Key Deliverables** * New **innovative asset pipeline (quarterly launches)** * High-impact **campaign concepts with execution toolkits** * Improved **in-store visibility & shopper engagement scores** * Strong **ROI tracking and optimization framework** **Outcome / Impact** * Differentiated and **premium in-store brand presence** * Improved **trade marketing ROI** * Stronger **execution consistency across regions** * Enhanced **shopper conversion & brand recall**