Trade Marketing Specialist

**Job Description** ------------------- 1) POSM Design & Lifecycle Management \* Manage POSM design projects for company products, including key visuals, product displays, shelf materials, wobblers, standees, banners, demo kits, and in-store communication materials. \* Work with internal stakeholders to understand product positioning, campaign objectives, brand guidelines, and channel requirements. \* Coordinate with design vendors and production vendors to translate company concepts into practical POSM designs. \* Review design layouts, dimensions, materials, colors, product claims, and artwork versions to ensure accuracy and brand compliance. \* Manage the POSM lifecycle from planning, design briefing, production, rollout, deployment tracking, acceptance, and post-evaluation. \* Prepare POSM deployment plans by channel, region, store group, and product priority. \* Track rollout status, installation progress, store coverage, and photo proof of performance. \* Coordinate with sales teams, vendors, and field teams to solve deployment issues, delays, wrong installation, damaged materials, or missing POSM. \* Conduct post-deployment evaluation to measure POSM effectiveness, visibility quality, compliance rate, and improvement areas for future campaigns. \* Maintain POSM documentation, including design files, vendor quotations, production records, deployment lists, photos, and acceptance reports. 2) Trade Marketing Data Analytics \* Analyze sellout performance by product, category, channel, region, store, and time period. \* Track display performance, including display share, model presence, visibility quality, and execution compliance. \* Monitor distribution performance across MT and GT channels, including numeric distribution, store coverage, active stores, and model availability. \* Build weekly and monthly reports to highlight key business trends, risks, and opportunities. \* Support channel performance reviews by providing insights on sellout growth, product mix, display impact, and distribution gaps. \* Identify underperforming stores, products, or channels and propose improvement actions. \* Prepare dashboards, pivot tables, charts, and summary reports for Trade Marketing, Sales, and Management teams. \* Work with sales and field teams to validate data accuracy and understand the reasons behind performance changes. \* Support post-campaign analysis to evaluate campaign effectiveness, POSM impact, sellout uplift, and execution quality. \* Provide data input for trade marketing planning, display investment, POSM allocation, and channel activation priorities. 3）Other Responsibilities \* Coordinate with Sales, Product Marketing, Brand Marketing, Finance, vendors, and field teams to ensure smooth execution. \* Support budget tracking related to POSM design, production, deployment, and vendor settlement. \* Maintain organized trackers, reports, artwork files, approval records, and deployment evidence. \* Assist in preparing presentation materials for business reviews and trade marketing updates.