Vice President App Partnerships and Growth

### The Opportunity We are seeking an ambitious, deeply networked **Vice President, App Partnerships and Growth** to lead both our mobile supply acquisition and strategic demand integration efforts. In this executive role, you will scale our global mobile ecosystem by securing high-value direct publisher integrations and establishing critical demand partnerships across leading mediation platforms, DSPs, and programmatic ad networks. You bring a blend of commercial deal-making, deep programmatic technical fluency (SDKs, OpenRTB, Mediation Bidding), and an extensive, ready-to-activate Rolodex of C-level monetization leads, gaming studios, app publishers, and programmatic demand partners. ### Key Responsibilities ### Publisher & Supply Acquisition * **Drive Direct In-App Supply:** Prospect, negotiate, and close enterprise-level agreements with top-tier mobile app developers, gaming studios, and global app publishers. * **Activate Industry Network:** Leverage existing relationships with heads of monetization, studio leads, and publishing executives to fast-track deal cycles and contract execution. * **Lead Technical Integration Strategy:** Navigate and close deals across diverse integration paths, including OpenRTB (oRTB 2.x/3.0), direct SDK deployments, custom S2S endpoints, and mobile mediation stacks. ### Demand & Mediation Platform Partnerships * **Secure Mediation Demand Integrations:** Establish and scale strategic partnerships to integrate our demand/bidding solutions into top mobile mediation platforms (AppLovin MAX, ironSource LevelPlay, Google AdMob/Bidding, Unity, DT FairBid). * **Expand Programmatic Demand Channels:** Identify, negotiate, and onboard high-performing mobile DSPs, programmatic buyers, and agency trading desks to maximize bid density and yield across our app supply. * **Drive Bidder Certification & Approvals:** Navigate the partner approval and certification processes required to become an approved in-app bidder/custom network across primary mediation networks. ### Execution & Yield Optimization * **Full Sales Lifecycle & Pipeline Ownership:** Manage pipeline forecasting, contract structuring (rev-share, hybrid, minimum guarantees), and executive-level negotiations to consistently exceed revenue targets. * **Cross-Functional Collaboration:** Partner closely with Ad Operations, Solutions Engineering, and Product teams to monitor integration health, optimize win/fill rates, and reduce latency. * **Market Intelligence & Industry Presence:** Represent the company at major industry events; provide market feedback on auction dynamics, privacy framework changes (SKAN, Google Privacy Sandbox), and industry trends to steer product roadmap priorities. ### What We’re Looking For * **8+ Years in Mobile AdTech / Programmatic:** Proven track record in mobile app business development, supply acquisition, and demand/mediation partnerships at an SSP, mobile ad network, or programmatic platform. * **Extensive Rolodex:** An established, active network of senior decision-makers across mobile app publishers, top gaming studios, mediation platforms, and programmatic DSPs. * **Deep Technical Fluency:** * In-depth understanding of OpenRTB protocols, SDK deployment workflows, API integrations, and server-side bidding. * Hands-on knowledge of mobile mediation architectures, in-app unified auctions, bidding adapters, and waterfall optimization. * Familiarity with traffic quality standards, anti-fraud compliance, and mobile attribution frameworks. * **Commercial Deal Architect:** Demonstrated ability to structure and close high-stakes, multi-faceted commercial agreements spanning both supply and demand. * **Fast-Paced Execution:** Ability to work autonomously, build robust pipeline visibility, and deliver on aggressive revenue KPIs in a fast-growing environment. * **Executive Presence:** Outstanding presentation, consultative selling, and negotiation skills suitable for C-suite engagements. Originally posted on [Himalayas](https://himalayas.app)