Vice President Enterprise Sales - CRM

Zeta is looking for an entrepreneurial enterprise sales leader to build and scale our UK new-logo business. The Vice President Enterprise Sales – UK CRM will own the strategy, execution and performance of Zeta’s enterprise new-business organisation, with responsibility for building a repeatable sales engine and winning strategic enterprise customers. Initially operating as a player-coach, this leader will personally engage in Zeta’s largest and most strategic new-business opportunities while leading and developing the existing Enterprise Account Executives. As the UK business grows, they will recruit and scale a high-performing Enterprise Sales organisation. This role is focused exclusively on new-logo acquisition, working alongside a separate Customer Growth organisation responsible for retention and expansion of existing customers. Key Responsibilities Lead UK Enterprise New Business • Own and execute Zeta’s UK enterprise new-logo sales strategy. • Deliver the UK new-business ARR target. • Build a predictable and repeatable enterprise sales engine. • Establish target-account, territory and opportunity strategies. • Maintain sufficient qualified pipeline to consistently achieve revenue targets. • Drive rigorous forecasting, pipeline inspection and deal management. • Translate market opportunities into clear commercial priorities and execution plans. Win Strategic Enterprise Customers • Personally engage in and help lead Zeta’s largest strategic new-business opportunities. • Build senior relationships with CMOs, CIOs, CDOs, CEOs and other executive decision-makers. • Navigate complex, multi-stakeholder enterprise buying processes. • Coach teams through discovery, solution development, business cases, commercial negotiations and close. • Help structure and negotiate complex six- and seven-figure enterprise agreements. • Develop executive sponsorship strategies for priority opportunities. • Create lighthouse customer wins that strengthen Zeta’s position in the UK market. Build and Lead the Enterprise Sales Organisation • Lead, coach and develop UK Enterprise Account Executives. • Recruit high-calibre enterprise sellers as the organisation scales. • Establish clear expectations, performance standards and accountability. • Conduct regular pipeline, forecast and deal reviews. • Provide hands-on coaching on strategic opportunities. • Build a high-performance culture centred on customer value, collaboration and consistent execution. Build the UK Go-to-Market Motion • Partner closely with SDR, ABM and Field Marketing to create and convert enterprise pipeline. • Work with Solutions Consulting, Product, Data and Services teams to develop compelling solutions for enterprise customers. • Partner with Customer Growth to ensure successful transition of new customers following acquisition. • Develop relationships with consultancies, agencies and strategic partners that can influence or originate enterprise opportunities. • Provide market, customer and competitive insight to UK and global leadership. • Represent Zeta with enterprise prospects, partners and industry leaders. Success Measures • New ARR • New-logo acquisition • Enterprise pipeline creation and coverage • Individual and team quota attainment • Forecast accuracy • Win rate • Average deal size • Sales cycle progression • Enterprise team performance • Executive relationships within strategic prospects Experience & Capabilities • 10+ years of successful enterprise technology or SaaS sales experience, including significant sales leadership experience. • Proven experience leading and developing high-performing Enterprise Account Executives. • Strong track record of delivering enterprise new-business revenue targets. • Demonstrated ability to personally influence and close complex six- and seven-figure enterprise opportunities. • Experience selling into large UK enterprise organisations and navigating complex buying committees. • Strong executive presence with the ability to engage credibly with C-suite stakeholders. • Deep understanding of complex enterprise sales cycles, account planning, forecasting and opportunity management. • Experience in MarTech, CRM, Marketing Cloud, CDP, Customer Data, AI or adjacent enterprise technology strongly preferred. • Strong commercial negotiation skills. • Data-driven and highly disciplined in forecasting and pipeline management. • Entrepreneurial mindset with the ability to build and scale within an established global technology company. • Strong coaching capability and a track record of attracting, developing and retaining excellent sales talent. Leadership Profile The successful candidate will combine the discipline of an experienced enterprise sales leader with the entrepreneurial mindset of a builder. They will be equally comfortable coaching an Enterprise AE through a complex strategic deal, engaging directly with a C-suite prospect, inspecting the forecast and building the organisation Zeta needs for its next phase of UK growth. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ ZETA IN THE NEWS! https://zetaglobal.com/press/?cat=press-releases #LI-MC1