Vice President Wealth Premier

****Create your future with Affin! ​​You too can make a difference.**** ======================================================================= Join us at AFFIN, where the open minds meet and be inspired by a shared commitment to great work. Here, you don’t just stay at the forefront of the industry – you can make a difference too. **JOB SUMMARY** * The role has direct accountability for the Premier segment proposition across Consumer Banking and Wealth Management. The Premier segment proposition is a bank proposition within Affin bank and has a key role in Wealth Management strategy. Additionally, the role is also responsible for key Partnerships with service providers for all our customer segments. The role also requires management of SDB/SASDB/ASDL business within the bank. * The role will work closely with the Distribution/Channel Head, Digital Leads, Marketing, Customer Relationship Management and other stakeholders to ensure all customer solutions and offers are consistent with Consumer banking strategies. **JOB RESPONSIBILITIES** * Analyze client needs from internal/external insights, design and launch new value propositions (including core enablers and marketing positioning/tool kits). * Develop competitive strategy (medium term and long term) with a view to continuing Affin Bank market advantage in Malaysia. * Provide direction with insights in design of value propositions, new platforms and new markets. * Deploy and implement value proposition and its enablers as designed by Group.  Play a participating role in supporting Group towards development of new propositions for segments. * Develop marketing and digital banking user experience to support the segment’s propositions. Play a participating role in driving segment proposition’s wealth towards higher levels of customer advocacy. * Implement acquisition programs with a view towards driving growth, profitability, customer satisfaction and primary banking. * Develop new leads to achieve business targets (MGM, digital and cross- business partnerships). * Partner with Marketing to support frontline with marketing tools, pitch-books, scripts and guides. * Deploy new client journeys across customer milestones including account opening, on-boarding and relationship management. * Analytically drive management of segment’s wealth portfolios to ensure enhancement of primary banking, deeper product penetration, lower attrition * Enhance processes to improve service levels and client experience. * Identify, analyse, develop, organize & track competitive strategies related to SDB/SSDB/ASDL business to increase revenue. **JOB REQUIREMENTS** * Bachelor Degree in any relevant courses * Have 5 years experience in Wealth Premier.