Videography & Photography Marketing Aide

**SALARY** $22.50 - $28.13 **JOB SUMMARY** Under general supervision, this position will be responsible providing administrative support, coordination, and assistance for marketing division initiatives **ESSENTIAL JOB FUNCTIONS:**  • Understand end users’ needs and develop promotional efforts to attract them to products and services offered by the department.  • Develop marketing materials, including videos, photos and other visual collateral consistent with the Parks and Recreation and City brands through various forms of video editing software.  • Maintain maximum compatibility of all materials for the end-user and also for subsequent use.  • Consult and coordinate on promotional needs with peers and supervisors to ensure projects and departmental objectives are met in a timely manner.  • Generate correspondence, memos, press releases, agendas, minutes, reports, forms, manuals, and/or other written materials appropriate to department.   • Ensure that necessary copies of pertinent forms, materials, reports, records, and documents are made, distributed and filed.  • Pay close attention to detail and maintain proofreading proficiency. • Multi-task, remain organized and manage time efficiently in a fast-paced environment.  • Conduct general market research, identify trends and provide reports based on information collected.   • Assist in the implementation of various social media efforts, including but not limited to, Facebook, Instagram and YouTube to engage customers in the City’s Parks and Recreation programs and events.  **OTHER JOB FUNCTIONS:**  • Assist with the implementation of programs such as, but not limited to, focus groups, public events and special meetings.  **MINIMUM QUALIFICATIONS:  Knowledge, Skills and Abilities Required:**   • Knowledge of video and traditional camera operation.  • Knowledge of marketing techniques and principles.  • Knowledge of public relations techniques and principles.  • Knowledge of digital camera and video editing software.  • Knowledge of equipment, methods and procedures related to media communication, including but not limited to, journalism, photography, videography and audiovisual.  • Knowledge of social network trends.  • Knowledge of equipment, methods and procedures related to advertising products. • Knowledge of audits and research methods to test effectiveness of marketing, public relations and public affairs campaigns.  • Knowledge of the purpose and goals of a municipal government and of parks and recreation.  • Knowledge of AP Style Writing.  • Knowledge of basic computer applications including, but not limited to Microsoft Word, Microsoft Excel, Microsoft PowerPoint, HTML, Adobe Creative Suite, to include Adobe Photoshop and Adobe Premier Pro.  • Strong attention to detail and proficiency in editing.  • Skill in analyzing possible alternative methods, methods of processing information and choosing the best solution to problems.  • Skill in communicating with other city employees and the public by oral and written means.  • Skill in managing multiple priorities and tasks while maintaining meaningful progress.  • Ability to use the internet for work-related tasks, such as, topic research and information verification.  • Ability to operate a variety of office equipment including, but not limited to PC, cellular phone, video and photography cameras.  • Ability to establish and maintain good working relations with internal and external customers.  • Ability to work independently under general direction.  • Ability to perform a variety of physical skills, including but not limited to: filing, sorting, stooping, twisting, walking, and exerting or lifting forces up to 40 lbs.  • Ability to work evenings and weekends as necessary to cover activities, programs and events.  **Qualifying Education and Experience:**   • Two (2) years of college coursework with emphasis in videography, marketing, or related field, two (2) years related experience, or equivalent combination of education and/or experience.   • Possession of a valid Texas Operator’s License, Class C, with good driving record required. **Preferred Education and Experience:**   • Experience with municipal Parks and Recreation.   • Experience in video news content creation and/or videography preferred.   **Employment Screenings Required:**   • Criminal background check.  • Drug and alcohol screens. • Motor vehicle review (MVR). • Physical and human performance review.  City of Arlington is an Equal Opportunity Employer.