Vie - Champagne and Provence Brand Ambassador
pernod ricard
š paris franceš 1mo agoš workday
Job Description
**š Exciting VIE Opportunity: Champagne and Provence Brand Ambassador (St Marteen, Dutch Caribbean)**
Candidates interested in this role should ensure they are eligible for the VIE (Volontariat International en Entreprise) program before applying.
**Key Responsibilities / Accountabilities**
* Drive brand advocacy, education, and commercial growth for **Perrier-Jouët** and **Château Sainte Marguerite,** as well as our selected Prestige spirits (Martell, Royal Salute, The Glenlivet, Iconica and Midleton) across the Caribbean region.
* Develop and maintain strong relationships with luxury hotels, restaurants, beach clubs, yacht concierge networks, sommeliers, chefs, and F&B teams.
* Deliver premium brand trainings, tastings, and portfolio experiences to increase brand awareness, engagement, and conversion.
* Support sales teams in securing listings, pouring agreements, premium menu visibility, and long-term customer advocacy.
* Identify market opportunities and contribute to business development across key Caribbean islands.
* Monitor competitor activity and report market trends, opportunities, and risks impacting the Prestige portfolio.
* Collaborate closely with local commercial teams and global Advocacy & Education teams to implement best practices and brand initiatives.
* Manage and evaluate activations, events, and experiential partnerships, ensuring alignment with brand objectives and commercial priorities.
* Track activation KPIs, ROI, budget spend, and account engagement; provide regular activity and performance reports.
* Contribute to the growth of theĀ **LeCercle** private client community by recruiting members and organizing bespoke experiences for high-net-worth individuals.
* Support the execution of consumer and trade events across the Caribbean and Miami as required.
* Manage travel and project expenses in line with defined budgets.
* Undertake additional duties and projects as required.
**Key Relationships**
* **Within team:** Luxury Trade Marketing Manager, Luxury Director, local luxury commercial teams.
* **Within the business:** Customer Marketing, Sales, Finance, Supply Chain, and Operations teams.
* **Global stakeholders:** Prestige Marketing, Advocacy & Education, Communications and Brand teams.
* **External:** Luxury hospitality partners, hotels, restaurants, beach clubs, sommeliers, F&B Directors, yacht concierge networks, high-net-worth clients, agencies, suppliers, and strategic brand partners.
* Build and maintain strong partnerships to maximize advocacy, visibility, and business growth opportunities.
**Competencies and Qualifications Required**
* Bachelor's or Master's degree, ideally in Business, Marketing, Hospitality, Oenology, or related field.
* Fluent inĀ **English and French**.
* Strong interpersonal, presentation, and relationship-building skills.
* Entrepreneurial mindset with a proactive and solutions-oriented approach.
* Highly organized, autonomous, and able to manage multiple priorities.
* Strong analytical and reporting skills.
* Proficiency inĀ **Microsoft Excel, PowerPoint, and Word**.
* Passion for luxury brands, hospitality, wine, and spirits.
**Skills**
* WSET Level 3 in Wine & Spirits (or equivalent).
* Knowledge of CRM and e-commerce tools.
* Additional language(s) are a plus.
**Experience**
* Experience in luxury marketing, hospitality, wine & spirits, or premium consumer goods.
* Experience in brand advocacy, client engagement, events, or customer-facing roles.
* Commercial or business development experience is an advantage.
* Experience working with luxury accounts, hotels, restaurants, or premium hospitality environments is a plus.
* International exposure and willingness to travel extensively across the Caribbean region.
**Job Posting End Date:**
**Target Hire Date****:**
2026-10-01
**Target End Date**:
2027-10-01