Vip CRM Manager

growe talents

📍 europe🕐 13d ago🔗 greenhouse

Job Description

Our client, Jugabet is a brand and gaming platform accessible to players in Latin America. With a strong regional focus and localized strategies, Jugabet is quickly becoming a key player in the market. Perfect for those who aim to: • Execute VIP CRM campaigns across Casino and Sports to support engagement, retention, and player value; • Assist in planning and delivering monthly CRM calendars aligned with business objectives and key market events; • Build, launch, and optimise personalised campaigns across Email, SMS, Push Notifications, and In-App messaging; • Create and maintain player segments based on activity, value, and engagement; • Monitor campaign performance, analyse results, and suggest improvements based on data and player behaviour; • Support A/B testing and campaign optimisation initiatives; • Track and report on key CRM KPIs, including retention, reactivation, churn, NGR, ARPU, campaign ROI, conversion, and engagement metrics; • Collaborate with VIP Account Management, Customer Support, Product, BI, Design, and Content teams to deliver CRM initiatives; • Support ongoing improvements to the VIP CRM program by sharing ideas and best practices. Experience you’ll need to bring: • 1+ year of CRM experience within the iGaming industry; • Experience supporting or managing CRM campaigns, ideally for VIP or high-value player segments; • Understanding of CRM principles, player lifecycle, and retention strategies; • Experience with CRM or marketing automation platforms (e.g. Optimove, Smartico) and reporting tools such as Tableau is an advantage; • Strong analytical skills and confidence working with campaign data; • Fluent English; Spanish or Portuguese is a strong advantage. It's a perfect match if you have those personal features: • Eager to learn, proactive, and open to trying new ideas; • Adaptable and comfortable supporting different markets and projects; • Takes ownership of assigned tasks and collaborates effectively with cross-functional teams. Our clients offer competitive benefits to support your professional and personal growth, including: • Health & Wellness Focus; • Global Medical Coverage; • Growth Opportunities; • Benefits Programs (compensation for the gym/stomatology/psychological service & etc.); • Performance-Driven Rewards; • Dynamic Work Environment. Apply, and let your growth journey begin.
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