VP Marketing Blue Nile

We have many opportunities available on our other career site pages. Click [here](https://www.signetjewelers.com/careers/) to link to our careers page! Our banner is part of Signet Jewelers, a purpose-driven company who believes love inspires love and whose mission it is to enable all people to Celebrate Life and Express Love. Signet Jewelers is also a “Great Place to Work-Certified™” company. Innovation and brilliance – two things that set us apart. Join us! Joining the company at a pivotal moment of digital growth, the Vice President of Marketing is responsible for defining and leading Blue Nile's customer-centric brand, acquisition, and retention strategy. Reporting to the Blue Nile Brand President and serving as a key member of the Brand Marketing Leadership Team, this executive partners closely with Merchandising, Product, Technology, Finance, Customer Care, and Operations to translate enterprise priorities into compelling, performance-driven marketing strategies that drive traffic, conversion, and long-term brand equity. This leader is accountable for building distinctive, data-informed, digital-first marketing strategies that accelerate customer acquisition and lifetime value while strengthening Blue Nile's position as a leader in online fine jewelry. **Core Accountabilities** Brand Strategy & Positioning * Define and evolve long-term brand positioning, messaging architecture, and value propositions that reinforce Blue Nile's leadership in online fine jewelry. * Build a comprehensive annual marketing roadmap aligned to commercial priorities and customer growth strategies. * Elevate brand awareness and differentiation through compelling storytelling, innovative campaigns, and distinctive customer experiences. * Ensure cohesive brand identity and customer experience across all digital touchpoints. Digital & Ecommerce Marketing Strategy * Develop and execute a comprehensive marketing strategy aligned with business objectives, customer needs, and growth priorities. * Lead all e-commerce marketing initiatives, optimizing the online customer journey to improve engagement, conversion, and revenue performance. * Leverage customer insights, analytics, market research, and competitive intelligence to inform strategic decision-making and marketing effectiveness. * Identify new growth opportunities, partnerships, and customer engagement strategies to expand Blue Nile's market presence. Performance Marketing & Budget Stewardship * Oversee performance marketing channels including paid search, SEO, affiliate marketing, display, social media, and emerging digital platforms. * Manage and optimize the marketing budget, ensuring efficient allocation of resources and strong return on investment. * Balance brand-building investment with demand-driving performance marketing. * Establish measurement frameworks and dashboards that link marketing activity to traffic, conversion, and revenue outcomes. Customer Engagement, CRM & Loyalty * Drive customer acquisition, retention, and lifetime value through integrated marketing programs across digital, CRM, loyalty, and brand channels. * Ensure CRM strategy supports lifecycle marketing, retention, and reactivation. * Identify opportunities to deepen engagement through partnerships, PR, influencers, and experiential activations. Cross-Functional Leadership * Serve as strategic marketing advisor to the Blue Nile Brand President and executive leadership. * Partner closely with Merchandising, Product, Technology, Finance, Customer Care, and Operations to deliver cohesive customer experiences and achieve business objectives. * Influence enterprise-level decisions that impact brand and customer experience. People & Culture Leadership * Build, mentor, and develop a high-performing marketing organization focused on accountability, innovation, collaboration, and results. * Assess organizational capability and define development and succession plans. * Foster a culture of innovation, accountability, collaboration, and data-driven decision-making. * Strengthen agency partnerships and external relationships to elevate brand execution. **Key Performance Indicators (KPIs)** * Revenue & Comparable Sales Growth (% vs. LY and vs. Plan) * Marketing ROI / ROAS * Website Traffic & Conversion Rate * Customer Acquisition Cost (CAC) & Customer Lifetime Value (LTV) * Brand Health Metrics (Awareness, Consideration, Preference) * Customer Retention & Loyalty Engagement * CRM Engagement Metrics * Campaign Performance vs. Objectives * Team Engagement & Retention **Qualifications** * Bachelor's degree in Marketing, Business, or a related field; MBA preferred. * 12+ years of progressive marketing leadership experience, including senior leadership within e-commerce, specialty retail, luxury, or consumer brands. * Demonstrated success developing and executing customer-centric brand and performance marketing strategies that drive measurable growth and profitability. * Deep expertise in digital marketing, including SEO, SEM, paid media, affiliate marketing, CRM, and lifecycle marketing. * Strong understanding of e-commerce business models, customer acquisition economics, and omnichannel customer journeys. * Demonstrated ability to leverage data and analytics to inform strategic decision-making and optimize marketing performance. * Strong financial acumen and experience managing substantial marketing budgets with ROI rigor. * Exceptional leadership and team development skills, with a track record of building and scaling high-performing teams. * Excellent communication, collaboration, and stakeholder management skills, with the ability to influence at the executive level. * Experience in luxury, bridal, jewelry, or premium consumer brands preferred. Don't forget, We have many opportunities available on our other career site pages. Click [here](https://www.signetjewelers.com/careers/) to link to our careers page!